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항공사 e-business 마케팅 변화와 여행사 대응전략 연구


동북아관광학회 동북아관광연구 제2권 제1호 통권2호 2006.05 pp.71-85

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The purpose of this study was to present a strategy for travel agencies to cope with the change of airline’s e-business marketing. In sum, there are three strategies to cope with issues such as reduction and/or discontinuance of the commission that airlines provide for travel agencies, internet air-tickets, and airlines’ sales reinforcement of e-tickets. In other words, three strategies are i) travel agencies’ strategic affiliation, ii) development of differentiated travel products iii) travel agencies’ strategies of convergence and divergence. First, as for travel agencies’ strategic affiliation, there are M&A, consortium, business affiliation, etc., second, travel agencies can make the market diverged by developing differentiated travel products and develop profitably effective products by prescribing a differential level of society for their target market. Finally, travel agencies should make a good choice from either exclusive transactions with one or two target airlines under the situation given, or a divergence strategy dealing with a number of airlines.


여행사 카운터 종사원의 직무만족에 관한 연구


관광경영학회 관광경영연구 제4권 제3호 통권 9호 2000.10 pp.5-23

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The purpose of this study is what factors affect travel agency counter staff's job satisfaction. In this research, the theory of job satisfaction is generally reviewed, and empirical research is performed with travel agency counter staff. This study shows that the factors affecting counter staff are job itself, pay, supervision, opportunities for promotion, working conditions, human relation behaviors of supervisors or co-workers. In those of factors, the factors affecting counter staff job satisfaction are job itself, pay, work time, conditions of working place and co-worker relations. I propose that presidents should manage employees who work experience is very short for one or two years and recognize that counter staff need higher pay and improve working time being compared with other company.



여행사의 축제여행상품 개발전략에 관한 연구


관광경영학회 관광경영연구 제4권 제2호 통권 8호 2000.06 pp.3-21

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The purpose of this study is to establish the development strategy of festival travel product. In order to achieve the above purpose, I have run parallel analysis with both of the documentary study and empirical study. In case of the empirical study, I have adopted a questionnaire which is based on a documentary study basically. The target of this research was travel agents worker who were in Seoul. According to the result of this study, I can present the development strategy of festival travel product. First, by operation, in case of domestic tour, opportunism strategy and cooperation strategy are valid, in case of outbound tour, innovation strategy is valid, and inbound tour, technique application strategy is valid. Second, by position, most of travel agent's worker thinks the most proper strategy is technique strategy.



항공사의 항공권판매 변화에 따른 여행사 전략 연구 - 도매여행사를 중심으로

공윤주, 이재섭

관광경영학회 관광경영연구 제14권 제4호 통권 45호 2010.12 pp.63-84

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This study is aimed at inquiring into what effect of the environmental changes of airlines have on wholesale travel agencies and suggesting the strategy of wholesale travel agencies to cope00000 with such effects. As for the factors in environmental changes of airlines, this study, on the basis of the preceding research, elicited the three factors web site ticketing sales, reduction and abolition of commission, and e-ticket, etc. By making Exploratory Factor Analysis; as for the factors in travel agencies' strategy elicited the four factors, such as strategic alliance, service fee, development of specialized travel products, and volume incentive. As a result of empirical analysis, the Web site ticketing sales was found to have an effect on strategic alliance, service fee, development of specialized travel products, and volume incentives. Reduction & abolition of commission was found to have no effect on all four factors- strategic alliance, service fee, specialized travel products, and volume incentives e-ticket factor was found to have a significant effect on items of service fee and volume incentives but no significant effect on strategic alliance and development of specialized travel products. This study suggested that the most important strategies of travel agencies include continuous development of a new business profit model in package tours, non-aviation fields, and mergers, or making their business scale into a bigger one through the expansion of distribution networks based on the securement of franchises.


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