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관광호텔기업 위기관리 연구

송재호, 고승식

관광경영학회 관광경영연구 제12권 제3호 통권 36호 2008.09 pp.21-43

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In this study, through the pilot study and analysis of the dangerous realities of the tourist hotel enterprise related to the risk management of the tourist hotel. In this study, I classified the crisis factors of tourist hotel enterprises into the financial factor and non-financial factor by referring to the crisis management model of the International Risk Professionals Association(GARP). The results of analysis of factors were largely classified into the financial factor and non-financial factor. The financial factors consisted of the fluidity crisis factors and market crisis factor. The non-financial factors are generally classified into the quick response factor, environmental factor, institutional factor, and management factor, so that it was analyzed that they were not greatly different from the factors induced from the general companies. As a result of analysis of differences according to the degrees of recognition on the crisis, it was recognized that the hotel with the organization that is exclusively responsible for managing the crisis would have the lower occurrence rate of the fluidity risk factors from the financial risk factors. In that it was recognized that the hotel that suggests the vision for the whole organization would have the higher occurrence rate of the environmental factor, institutional factor, and management factor from the non-financial factors, it was judged to be because of the consistent interests of the managers about the system of crisis management.

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