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延邊地區冰雪旅遊開發策略研究

魚文英, 婁迪, 이주형

관광경영학회 관광경영연구 제20권 제1호 통권 68호 2016.01 pp.301-315

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During the last decade, tourism events including ice-snow festivals are developed rapidly. Yanbian Korean Autonomous Prefecture has the advantages in developing ice-snow tourism but it starts late and its potential hasn't been exerted. This article analyzes the current situation of the ice-snow tourism in Yanbian district and puts forward the development strategy of ice-snow tourism in Yanbian to exert merits and avoid faults, improve the level of ice-snow tourism, enrich and deepen the contents of the ice-snow resources development and improve the social results and economic benefit s of ice-snow resources in Yanbian. In doing so, this article adds a new perspective for the tourism authorities and tourism enterprises, hoping that it can make a certain significance to the ice-snow development in Yanbian.

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