Earticle

Given the growing importance of online stores in sustaining consumer engagement, intellectual property (IP) character store designs increasingly use varied interactive features that jointly influence consumer behavior. We develop a model grounded in stimulus–organism–response theory to examine how an IP character store’s visual design, visibility, and social interaction affect user flow and engagement, which in turn shape consumer stickiness. Data were collected through an online survey targeting users who had purchased IP characters from a popular branded online store. We reveal that social interaction and visual design significantly enhance flow and engagement, thereby strengthening stickiness. These findings offer actionable insights for IP character management and online retail strategy.

인터넷뱅킹은 서민생활은 물론이고 국가 경제적으로 중요한 위치를 차지하고 있으며 그 파급효과가 매우 크다. 본 연구는 인터넷뱅킹에서 고객과의 지속적이고 장기적 관계에 따른 수익성 제고를 위하여 기존 연구와 실증적 연구를 통하여 인터넷뱅킹의 웹서비스품질 요인은 물론이고 성과에 지대한 영향을 미치는 중요 요인들을 발견하고자 하였다. 또한 웹서비스품질, 고객만족, 신뢰, 몰입 및 충성의도 각각의 구성개념들을 추출하여 인과관계를 검정함과 더불어 바람직한 장기적 거래관계 정립에 중요한 신뢰와 몰입의 조절효과에 대한 중요성을 발견하고자 하였다. 또한 본 연구결과를 토대로 금융기관의 인터넷뱅킹의 운영전략에 유용한 시사점과 지침을 제공하고자 하였다.

These days, Internet Banking is regarded as popular financial transaction in Korea. It profits to all of banks and customers in terms of economy. More than 25million are using Internet Banking. This study is designed in order to explore web-site service quality factors in Internet Banking and relationship among service quality, customer satisfaction and loyalty intention. In this study we found that service quality factors are prior to customer satisfaction and loyalty intention which can decide long-term relationship with customers. This study also found that 4 factors compose them of Internet Banking service quality, which consist of delivery of information, system quality, web design and facility. From this result, we found that web design, facility and system quality factors affect customer satisfaction, and customer satisfaction affects loyalty intention. In this study we also found that trust out of relationship quality solely plays an important role as moderating variables between customer satisfaction and loyalty intention such as reuse and word of mouth. Through this study, in terms of service marketing, we intended to offer several significant implications to related companies.