Earticle

A strategic plan for an immediate situation must be present in a business enterprise to deal actively and efficiently with the demand environment of new customer. The purpose of this paper is to provide research about the manufacturing strategy situations of the Korean manufacturing company. And this paper is a part of Modeling on Manufacturing Strategy. We emphasizes the importance of dynamism and complexity on the competitive environment, and classify the manufacturing strategy by trade-off model, cumulative model, sandcone model, strategic fit model, and competitiveness model.

The growth and survival of a enterprise depend upon its proper strategic capability against the rapid change in environment. The enterprise that well accommodates the changing environment and properly uses the resources will continue its growth. The problems in accommodating business environment are how to focus the limited manufacturing strategy on certain point. The manufacturing innovation program receives a large effect in the manufacturing strategy. Consequently it follows the degree with manufacturing innovation program agrees with the manufacturing strategy determine the maximization of the manufacturing and management performance.