Earticle

With the rapid development of mobile Internet, the media environment has undergone profound changes. Users' habit of receiving news and information has changed from the initial text to the current short video reading. The emergence of short video news and information has become a sharp weapon in the news media industry. Under the background of "Internet +" and "Artificial Intelligence +", users' consumption habits and news production models will also change greatly. Therefore, it is urgent to further explore the development of news-information short video platforms and explore more optimized development strategies. Firstly, this paper makes an analysis of the current situation of the whole news and information short video platform. Secondly, taking "Pear Video" as an example, this paper studies the content characteristics, user stickiness, brand positioning, profit-making mode of its operation mode, at the same time, it analyzes and summarizes the difficulties faced in the current operation of "Pear Video" and the advantages and disadvantages presented. Finally, the short video platform for news information should insist on content as the king, introduce advanced technology and original content; strengthen brand marketing, improve its own platform construction; find a profit model suitable for the platform itself, improve business transformation, expand revenue in other fields; improve copyright protection, Identify the issue of copyright ownership; actively cooperate with traditional media to achieve complementary recommendations.

移动互联网的迅速发展, 使得媒体环境发生了深刻的变革, 用户接受新闻资讯的习惯从一开始的文字到现在的短视频阅读,新闻资讯短视频的出现成为新闻媒体行业的利器｡ 本文以“梨视频”为例, 对梨视频的运营模式的内容特征､ 用户黏性､ 品牌推广等方面进行研究, 同时对目前“梨视频APP”运营中呈现的优劣势进行分析总结, 以期对新闻资讯短视频平台未来的发展提出相应的建议｡

In the face of the development environment of digital technology at home and abroad, this paper firstly expounded the definition, characteristics and the scope of digital publishing & big data, combined with the characteristics of big data era, analyzed the latest development of digital publishing industry practice, such as Big data driven digital products the integration of production，Big data driven digital products personalized customization, Big data driven digital publishing precision marketing, Big data driven crossover combination of digital content, Big data driven digital content Readers customization, Big data driven digital content to optimize the user's reading experience. Secondly, this paper combed the connotation of digital publishing talent work and analyzed digital publishing talent training status quo and existing problems, such as the curriculum needs further systematic, professional and technical research and teachers need to be further improved, the experimental course setting time is short, etc. Finally, in this paper trying to build multi-level talent cultivation system based on the talent training knowledge system，talent training ability system and talent training model system.

글로벌시대를 맞이하여 각국의 산업구조는 끊임없이 고도화되고 조정되고 있다. 문화창의산업은 지식집약적, 고부가가치산업으로써 각국의 새로운 성장점이 되었다. 그리고 핵심문화상품무역은 국제서비스무역의 중요 구성원으로 성장하고 있다. 본 논문은 현시비교우위지수, 무역경쟁력지수, 무역특화지수를 이용하여 중한 양국의 핵심문화상품무역의 경쟁력과 산업분업에 대해 비교분석을 진행하였다. 연구한 결과는 다음과 같다. : 중국의 시각매체, 시각예술, 출판인쇄 방면은 국제시장에서 강한 경쟁력을 가지고 있다. 그러나 음향제품은 열세에 처해 있어 국제경쟁력이 약하다. ; 한국의 음향제품은 중국과 비교하면 경쟁력이 우위를 차지하고 있으나 나머지 세 방면은 국제경쟁력이 열세이다. 산업분업 각도에서 보면, 중국의 인쇄업은 한국에 대해 수입특화에서 수출특화로 변하고 있으며, 점차 산업 내 수직분화 추세를 보이고 있다. 중국의 음향제품은 한국에 대해 수입특화 상태에 처해있으며, 점차 산업 내 수직분화의 추세를 보이고 있다. 중국의 시각예술과 시각매체는 한국에 대해 수출전문화 양상을 보이고 있으며, 이미 산업 내 수직분화가 상당히 진행되었다. 양국이 지속적이고 안정적인 경제관계를 유지한다면 양국의 핵심문화상품은 산업 내 수직분화가 더욱 뚜렷해질 것이며, 거대한 문화무역 발전공간이 출현하여 양국의 무역흑자에 크게 기여를 할 것이다

随着全球化时代的到来，各国的产业结构都在不断升级和调整，文化创意产业作为知识密集型、高附加值的产业成为了各国新的经济增长点，而核心文化产品贸易成为国际服务贸易的重要组成部分也就应运而生。本文运用显示性比较优势指数、贸易竞争力指数、贸易专业化指数，对中·韩两国核心文化产品贸易的竞争性和产业分工进行了比较分析。从两国贸易的竞争性研究结果来看：中国在视觉媒介、视觉艺术、出版印刷方面在国际市场上凸显出较强的竞争力，但是音像制品方面表现出竞争劣势，国际竞争力较弱 ; 韩国音像制品方面较中国来说存在一定的竞争优势，而其他三方面的国际竞争力较弱。从产业分工角度来看，印刷事务上中国对韩国从进口专业化状态转逐渐变为出口专业化状态，逐渐趋向产业内垂直分工;在音像制品方面中国对韩国处于进口专业化状态，逐渐趋向产业内垂直分工; 视觉艺术、视觉媒介方面中国对韩国呈现出口专业化，几乎已经处于产业内垂直分工状态。两国只要继续保持稳定的双边经济贸易往来，两国核心文化产品存在较明显的产业内垂直分工，有巨大的文化贸易发展空间，随着贸易量不断增大一定会给两国带来丰厚的贸易利润。

Driven by the sharing economy boom, with the increasingly mature mobile terminal market, the combination of mobile communication and the internet has given birth to many new knowledge payment platforms. Knowledge payment platform has formed a new knowledge transaction method with its unique way of knowledge production and huge knowledge demand of users. The knowledge payment platform is the core of knowledge payment, but it is still in the initial stage of development. As an early explorer in the industry, "Zaihang yidian" has been exploring a new mode of voice payment, which is representative in the field of knowledge payment. Therefore, based on the concept of "paying for knowledge ", this paper firstly explores the development process and categories of the paid Q&A platform. Secondly, based on the 4P theory, this paper analyzes the content marketing strategy of the "Zaihang yidian" paid voice Q & A platform. Thirdly, conducts an in-depth analysis of the difficulties faced by the pay Q & A platform of " Zaihang yidian", such as ephemeral star effect，the classification method is not reasonable, 60 seconds paid Q & A has become a short board for development, fragmented knowledge is difficult to precipitate, voice content supervision is absent, etc. Finally, this paper tries to put forward some corresponding countermeasures and suggestions from the aspects of establishing screening mechanism, establishing evaluation mechanism, strengthening supervision mechanism and improving service mechanism.

At present, geographic information technology is constantly applied to the field of cultural industry, especially in the fields of intelligent culture, intelligent tourism, map convenience, heritage protection and other fields. How to make clear the components of the international competitiveness of the geographic information culture industry, and how to promote the development of industry quickly is an important goal of this paper. In Asian countries, because of the geographical proximity and cultural affinity China-Korea-Japan learn from each other created the brilliant cultural achievements. The geographic information and culture industry of these three countries also developed successively, and its industrial development structure has similarities, therefore, this paper chooses these three countries which are more prominent among Asian countries as a comparison object. Firstly, the paper investigates the current situation and characteristics of the geographic information culture industry in the China, Japan and South Korea, and constructs the theoretical model of international competitiveness evaluation of geographic information culture industry. Secondly, through on the basis of the generalized double diamond model and entropy value method, to build China, Japan and South Korea measure index system of international competitiveness of geographic information cultural industry, and then computing the evaluation result of international competitiveness. Finally, according to the evaluation results of international competitiveness, we will make a beneficial exploration of the three countries' international competitiveness, and then provide constructive suggestions for the development of China's geographic information and cultural industry. The article gives the following suggestions, through accurate positioning, personalized recommendation of geographic information products, to give full play to the map as a cultural carrier and expression form, thus to improve the cultural taste of geographic information services. As soon as possible supporting and cultivating a number of leading enterprises, and foster a group of small and medium-sized enterprises, so as to maintain high growth in industrial production value. Enhance the innovation ability of scientific and technological personnel.