년 - 년
체험 기반 커뮤니케이션 및 상황 기반 커뮤니케이션 구성요소를 적용한 챗봇 이용의도 영향요인
[NRF 연계] 한국엔터테인먼트산업학회 한국엔터테인먼트산업학회논문지 Vol.14 No.3 2020.04 pp.149-162
...context-based communication in the messenger platform environment through the scenario-based survey method, in order to study the influence of individual experiences, shared experiences, ubiquitous connectivity, and contextual usefulness on the perceived value and use intention of chatbot. Through this, the study is to provide companies in various service industries with practical approaches to further promote the use of chatbot. The implications of this study are as follows. First, as most chatbots still do not exceed the human planning level of designing them, it is necessary to consider how to design individual experience elements functionally according to the customer's intention to speak when developing the chatbot. Second, the chatbot should be designed not only from the perspective of completing specific tasks at any real time in anywhere, but also from the overall perspective of enhancing the quality of interaction, including the situation to which the customer belongs. Third, since the chatbot is likely to be anthropomorphized by users, it is important to be cautious about determining the chatbot's‘persona’ and‘tone and manner’ when developing the chatbot. Customer satisfaction is the most important criterion for the success of chatbot development. In other words, the quality of planning and data rather than the quality of artificial intelligence algorithms determines the utilization of chatbot. This is why companies are trying to make interactions with chatbot as close as possible to human interactions.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
본 연구에서는 챗봇의 개별적 체험, 공유적 체험, 유비쿼터스 접속성, 상황적 유용성이 챗봇의 지각된가치와 챗봇 이용의도에 미치는 영향관계를 파악하기 위하여, Burnd H. Schmitt의 체험이론 측면에서의체험 기반 커뮤니케이션 구성요소와 메신저 플랫폼환경에서의 상황 기반 커뮤니케이션 구성요소를 적용하여 시나리오 기반 설문지법을 이용하였다. 이를통해 다양한 서비스산업 분야의 기업에게 챗봇 이용을 더욱 활성화할 수 있는 실무적 접근방안을 제공하고자 한다. 본 연구의 시사점은 다음과 같다. 첫째, 여전히 대부분의 챗봇은 그것을 디자인하는 인간의기획수준을 넘지 못하고 있으므로 챗봇 개발 시 개별적 체험요소를 어떻게 고객의 발화의도에 맞추어기능적으로 설계할 것인지에 대한 고려가 필요하다. 둘째, 챗봇이 언제 어디서나 실시간으로 특정 과업을완수하려는 관점만이 아니라 고객이 속한 상황을 포함하여 상호작용의 질적 특성을 높이려는 총체적 관점에서 설계되어야 한다. 셋째, 챗봇은 사용자에 의해 의인화되기 마련이므로 챗봇 개발 시 챗봇의‘페르소나’와‘톤 앤 매너’를 결정하는 것에도 신중해야 한다. 챗봇 개발의 성공여부를 가늠하는 가장중요한 기준은 고객만족이다. 다시 말해 인공지능 알고리즘의 품질보다는 기획과 데이터의 품질이 챗봇의 활용도를 좌우한다. 기업이 챗봇과의 상호작용을인간과의 상호작용과 최대한 유사하게 만들기 위하여 노력하는 이유다.
This paper applied components of experience-based communication in terms of experience theory of Burnd H. Schmitt and context-based communication in the messenger platform environment through the scenario-based survey method, in order to study the influence of individual experiences, shared experiences, ubiquitous connectivity, and contextual usefulness on the perceived value and use intention of chatbot. Through this, the study is to provide companies in various service industries with practical approaches to further promote the use of chatbot. The implications of this study are as follows. First, as most chatbots still do not exceed the human planning level of designing them, it is necessary to consider how to design individual experience elements functionally according to the customer's intention to speak when developing the chatbot. Second, the chatbot should be designed not only from the perspective of completing specific tasks at any real time in anywhere, but also from the overall perspective of enhancing the quality of interaction, including the situation to which the customer belongs. Third, since the chatbot is likely to be anthropomorphized by users, it is important to be cautious about determining the chatbot's‘persona’ and‘tone and manner’ when developing the chatbot. Customer satisfaction is the most important criterion for the success of chatbot development. In other words, the quality of planning and data rather than the quality of artificial intelligence algorithms determines the utilization of chatbot. This is why companies are trying to make interactions with chatbot as close as possible to human interactions.
소셜미디어 환경에서 온라인구전(eWOM)에 영향을 미치는 요인 연구
[NRF 연계] 한국지식경영학회 지식경영연구 Vol.14 No.1 2013.03 pp.1-20
...factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.
생태체계적 관점에 따른 아동․청소년의 신체적, 사회정서적, 인지적 발달 영향요인 - 여성한부모와 양부모 자녀의 차이를 중심으로 -
[NRF 연계] 한국청소년복지학회 청소년복지연구 Vol.13 No.4 2011.12 pp.175-201
...factors, parent related factors, friend related factors, educational related factors, media related factors and community related factors. The study data based on 4,421(elementary 2,244, middle school 2,177, single female parent 282, two-parent 4,139) of the survey on “Korean Child and Youth Panel Survey 2010”. The results indicated that there were clear differences between single female parent and two-parent in the influencing on the children’s physical, social-emotional and cognitive development. First, In physical development, the difference was that the media related factors(computer time) did not affect single female parent children’s physical development. Second, In social-emotional development, the difference was that the parental disciplinary styles and community related factors seriously affected two-parent children’s ego-resilience whereas they did not affect single female parent children’s ego-resilience. The parental disciplinary styles(except affection) and educational related factors did not affect single female parent children's life satisfaction. Third, In cognitive development, the difference was that the individual related factors, parental disciplinary styles(except overprotection), friend related factors, media related factors and community related factors did not affect single female parent children's cognitive development.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
The purpose of this study was to explore how children’s physical, social-emotional and cognitive development from single female parent and two-parent were affected by the individual related factors, parent related factors, friend related factors, educational related factors, media related factors and community related factors. The study data based on 4,421(elementary 2,244, middle school 2,177, single female parent 282, two-parent 4,139) of the survey on “Korean Child and Youth Panel Survey 2010”. The results indicated that there were clear differences between single female parent and two-parent in the influencing on the children’s physical, social-emotional and cognitive development. First, In physical development, the difference was that the media related factors(computer time) did not affect single female parent children’s physical development. Second, In social-emotional development, the difference was that the parental disciplinary styles and community related factors seriously affected two-parent children’s ego-resilience whereas they did not affect single female parent children’s ego-resilience. The parental disciplinary styles(except affection) and educational related factors did not affect single female parent children's life satisfaction. Third, In cognitive development, the difference was that the individual related factors, parental disciplinary styles(except overprotection), friend related factors, media related factors and community related factors did not affect single female parent children's cognitive development.
예비유아교사가 인식하는 유치원 교육실습 지도교사에 대한 신뢰의 형성요인
[NRF 연계] 한국열린유아교육학회 열린유아교육연구 Vol.14 No.3 2009.06 pp.245-269
...context of intern teaching in early childhood education. From the stories of pre-service teachers, it was found that relational trust toward cooperating teachers were constructed and developed through sincere interaction with their cooperating teachers, which could be characterized with five critical elements: 1) mutual respect and trust, 2) open communication, 3) caring, 4) effort for professional development, and 5) authentic feedback. For supporting the pre-service teachers' professional development, trust between pres-ervice teachers and their cooperating teachers should be seriously takin into account.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
본 연구에서는 ‘관계’의 맥락에서 이해되어지는 신뢰에 초점을 두고, 유치원 교육실습과정에서 예비유아교사가 인식하는 교육실습 지도교사에 대한 신뢰의 형성요인에 대해 알아보고자 하였다. 본 연구에 참여한 예비유아교사의 이야기를 통해 교육실습 지도교사에 대한 예비유아교사의 신뢰를 가능하게 하는 요소들이 예비유아교사-교육실습 지도교사 간의 호혜적 존중과 믿음, 교육실습 지도교사의 예비유아교사를 향한 배려와 돌봄, 예비유아교사의 전문성 계발을 위한 멘토로써의 역할수행임을 알 수 있었다. 교육실습의 장(場)은 예비유아교사와 교육실습 지도교사 간의 신뢰에 기반을 둔 상호관계를 통해 이들이 모두 진정한 교육의 실천가로 성장 할 수 있는 배움의 공동체의 역할을 해야 하므로, 본 연구의 결과는 예비유아교사-교육실습 지도교사가 신뢰의 상호관계를 기반으로 구성되는 교육적 공동체로써 교육실습을 변화시키는 가능성을 시사해 준다.
This study researched how five early childhood pre-service teachers and their cooperating teachers build their trust in the context of intern teaching in early childhood education. From the stories of pre-service teachers, it was found that relational trust toward cooperating teachers were constructed and developed through sincere interaction with their cooperating teachers, which could be characterized with five critical elements: 1) mutual respect and trust, 2) open communication, 3) caring, 4) effort for professional development, and 5) authentic feedback. For supporting the pre-service teachers' professional development, trust between pres-ervice teachers and their cooperating teachers should be seriously takin into account.
사용자 친화성의 관점에서 인터넷 GIS사이트 평가기준 설정을 위한 기초 연구
[Kisti 연계] 대한지리학회 대한지리학회지 Vol.37 No.4 2002 pp.403-424
...factors in evaluating internet GIS site quality. While there should be a considerable number and variety of factors associated with internet GIS site quality, this paper focuses on the site characteristics that generate visitor satisfaction. After carefully reviewing the previous literature of general website evaluation, four criteria that are critical to internet GIS site quality were identified: (1) contents (2) design (3) navigation (4) spatial analysis. An empirical study for a case study site has been conducted to confirm the validity for the four evaluation factors. A site diagnosis by the criteria provided many valuable information for Web site quality. For example, it was found that many symbols in the site made the visitors confusing and navigation interface was not very user-friendly to track required positional information due to inconsistency in terms of cartographic concept. The results indicate that the evaluation criteria may be used not only as a tool to evaluate internet GIS sites, but also as a checklist to improve the quality of a web site that is under development and requires remodelling. As a result, the research findings have established the new concept of ‘the quality assurance of the internet GIS site’, proposed as an initial aim of this paper Many of the issues unresolved in this project could be improved, based on the understanding of the four criteria suggested in this paper.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
일반인들에게 인터넷 GIS사이트가 전통적인 종이지도를 대체하여 공간정보를 획득하기 위한 중요한 장소로 떠오르고 있다. 본 연구는 인터넷 GIS 사이트에서 제공하는 공간정보의 질을 평가하기 위한 기준을 설정하는 의도로 출발하였다. 인터넷 GIS 사이트 품질평가에는 다양한 관점이 있을 수 있으나 본 연구에서는 사용자가 만족할 만한 정보를 제공하는지 여부에 주안점을 두었다. 일반 웹사이트를 평가하기 위한 선행연구를 GIS에 비교하고 검토함으로써 4종류의 인터넷 GIS 사이트 평가기준이 도출되었다: (1) 컨텐츠 (2) 디자인 (3) 네비게이션 (4) 공간분석. 실제 서비스 되고 있는 사이트를 통해 본 연구에서 도출된 평가기준의 적절성을 검증하여 보았다. 사이트의 성공적인 운영을 위해 중요한 시사점을 제공하여 줄 수 있는 검증결과가 제시되었다. 한 예로 심볼이나 색상의 일관성의 문제 때문에 사용자가 지리정보를 이해하는 데 혼란을 줄 수 있다는 문제점이 발견되었으며 네비게이견 인터페이스도 사용자 친화적이 못하는 것으로 평가되었다. 본 평가기준은 사이트의 질을 평가하는 것과 더불어 사이트의 문제점을 발견하여 개선방향을 제시할 수 있는 체크리스트로서 역할을 할 수 있을 것으로 사료된다. 본 연구의 가장 근 성과는 “인터넷 GIS 사이트 품질 평가”라는 새로운 개념을 제시하였다는 데 있을 것이다. 본 연구에서 해결되지 못한 많은 문제들은 본 연구에서 제시된 4가지 평가항목에 의거하여 연구가 계속됨으로서 개선될 수 있을 것을 것이다.
Internet GIS sites are currently being emersed as one of important places to acquire spatial information in stead of traditional paper map. This paper is intended to identify critical factors in evaluating internet GIS site quality. While there should be a considerable number and variety of factors associated with internet GIS site quality, this paper focuses on the site characteristics that generate visitor satisfaction. After carefully reviewing the previous literature of general website evaluation, four criteria that are critical to internet GIS site quality were identified: (1) contents (2) design (3) navigation (4) spatial analysis. An empirical study for a case study site has been conducted to confirm the validity for the four evaluation factors. A site diagnosis by the criteria provided many valuable information for Web site quality. For example, it was found that many symbols in the site made the visitors confusing and navigation interface was not very user-friendly to track required positional information due to inconsistency in terms of cartographic concept. The results indicate that the evaluation criteria may be used not only as a tool to evaluate internet GIS sites, but also as a checklist to improve the quality of a web site that is under development and requires remodelling. As a result, the research findings have established the new concept of ‘the quality assurance of the internet GIS site’, proposed as an initial aim of this paper Many of the issues unresolved in this project could be improved, based on the understanding of the four criteria suggested in this paper.
플로우 영향요인이 e-러닝시스템 사용자의 만족과 지속적 이용의도에 미치는 영향
[NRF 연계] 한국고객만족경영학회 고객만족경영연구 Vol.9 No.2 2007.08 pp.81-96
...factors that make students use Web-based learning system and to empirically test a model that explains the flow, user satisfaction, and continuous intention to use. The model is tested using the structural equation on the sample of 189 students who have experienced with EBS e-learning system. The findings are as follows; first, technical factors(skill and interaction) and psychological factors(time distortion, challenge, and heightened enjoyment) have a significant impact on flow experience. Second, the flow experience and user satisfaction are found to influence the continuous intention to use. The paper concludes with discussion and implications for researchers and practitioners.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
국내외적으로 정보기술의 발전은 수많은 산업에 영향을 미치면서 교육 분야에서도 웹기반 학습에 대한 관심이 증가하고 있다. 아무리 시스템이 잘 개발되고 구축되어도 실사용자가 시스템을 수용하지 않고 외면하면 e-러닝의 발전과 활성화는 기대할 수 없다. e-러닝 사용자의 특성 및 행동양식을 이해하고 이를 바탕으로 e-러닝을 활성화시키기 위한 연구가 필요하다. 본 연구에서는 e-러닝시스템 사용자의 만족과 지속적 이용의도를 증진시키기 위한 방안을 모색하기 위하여 플로우에 영향을 미치는 요인들을 파악하고, 사용자 만족, 지속적 이용의도 간의 관계를 실증 분석하였다. 분석 결과, 주의집중을 제외한 숙련도, 상호작용성, 시간적 해리, 도전감 그리고 고양된 즐거움이 플로우에 유의한 영향을 미쳤으며, 플로우와 사용자 만족 및 지속적 이용의도의 관계, 사용자 만족과 지속적 이용의도의 관계 또한 모두 유의한 결과가 나타났다. 본 연구결과를 토대로 이론적, 실무적 시사점을 도출하고 제시하였다.
Recent development in IT has influenced in various fields of industry. Under the business environment, the interest of Web-based learning has increased due to the technical feasibility and adoption of ICT by the public. This paper try to identify factors that make students use Web-based learning system and to empirically test a model that explains the flow, user satisfaction, and continuous intention to use. The model is tested using the structural equation on the sample of 189 students who have experienced with EBS e-learning system. The findings are as follows; first, technical factors(skill and interaction) and psychological factors(time distortion, challenge, and heightened enjoyment) have a significant impact on flow experience. Second, the flow experience and user satisfaction are found to influence the continuous intention to use. The paper concludes with discussion and implications for researchers and practitioners.
영재학생들의 창의적 문제해결상황에서 집단 과학창의성 영향요인 탐색
[Kisti 연계] 한국과학교육학회 한국과학교육학회지 Vol.36 No.4 2016 pp.527-538
...factors of 'Group scientific creativity' and to find out how 'Group scientific creativity' turns out in the creative problem-solving process of students. To select the factors that affect 'Group scientific creativity', this research extracted 27 influencing factors on the group creativity from the prior study and organized them according to opinions of education experts. To select factors that affect 'Group scientific creativity' in the creative problem-solving process of students, this research analyzed the group problem-solving process that has been done on 72 gifted students for two days. Main results of the study is as follows: First, nine elements such as scientific thinking, scientific knowledge, scientific information-processing capacity, motivation, challenge, age and gender, existence of diversity, creativity educational experience, and the group cohesiveness were selected as human factors. Four elements such as scientific communication skills, scientific inquiry process, autonomy, and leadership were selected as the combining factors. Also, three elements such as the learning environment, teacher types, and compensation were selected as the Environmental factors. Second, it was possible to find that the group scientific creativity influence factors affecting the creative process by analyzing the gifted students in creative-problem solving process. Based on these results, this study described additional points on the factors improving 'Group scientific-creativity.'
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
본 연구의 목적은 과학 분야에서의 집단의 창의적인 성취를 의미하는 '집단 과학창의성'에 영향을 주는 요인을 선정하고, 학생들의 창의적 문제해결 과정에서 집단 과학창의성이 어떻게 나타나는지 탐색하는 것이다. 집단 과학창의성 영향요인을 정하기 위해서 선행연구를 바탕으로 과학교육에서 집단 과학창의성 영향요인 27개를 추출하였고, 과학교육 및 영재교육 전문가들의 의견을 바탕으로 정리하였다. 학생들의 창의적 문제해결 과정에서의 집단 과학창의성 영향요인을 선정하기 위해서 72명의 영재학생들을 대상으로 1박 2일 동안 진행된 집단 문제해결과정을 분석하였다. 주요 연구 결과는 다음과 같다. 첫째, 집단 과학창의성 영향요인으로 인적요인의 9가지 요소(과학적 사고, 과학 지식, 과학 정보 처리 능력, 동기, 도전정신, 구성원의 나이 및 성별의 다양성, 구성원이 선호하는 과목의 다양성, 창의적 경험, 집단응집력), 결합요인으로 4가지 요소(과학적 의사소통능력, 집단의 창의적 과정(과학적 탐구과정), 자율성, 리더십), 환경요인으로 3가지 요소(학습 환경, 교사유형, 외적 보상)를 선정하였다. 둘째, 영재 학생들의 창의적 문제해결과정을 분석하여 집단 과학창의성 영향요인들이 창의적 문제해결에 영향을 미치는 것을 발견할 수 있었다. 이상의 결과를 바탕으로 집단으로서 요구되는 창의적 특성을 신장시키기 위한 요인에 대한 추가적인 시사점을 논의하였다.
The purpose of this study is to select the factors of 'Group scientific creativity' and to find out how 'Group scientific creativity' turns out in the creative problem-solving process of students. To select the factors that affect 'Group scientific creativity', this research extracted 27 influencing factors on the group creativity from the prior study and organized them according to opinions of education experts. To select factors that affect 'Group scientific creativity' in the creative problem-solving process of students, this research analyzed the group problem-solving process that has been done on 72 gifted students for two days. Main results of the study is as follows: First, nine elements such as scientific thinking, scientific knowledge, scientific information-processing capacity, motivation, challenge, age and gender, existence of diversity, creativity educational experience, and the group cohesiveness were selected as human factors. Four elements such as scientific communication skills, scientific inquiry process, autonomy, and leadership were selected as the combining factors. Also, three elements such as the learning environment, teacher types, and compensation were selected as the Environmental factors. Second, it was possible to find that the group scientific creativity influence factors affecting the creative process by analyzing the gifted students in creative-problem solving process. Based on these results, this study described additional points on the factors improving 'Group scientific-creativity.'
스마트폰 애플리케이션의 정보 시스템 성공 요인, 중복성, 인지된 용량이 제거 행위에 미치는 영
[NRF 연계] 국제e-비즈니스학회 e-비즈니스연구 Vol.16 No.4 2015.08 pp.67-82
...factors on intention to remove in the context of smartphone applications. In order to analyze the antecedents, we selected satisfaction, system quality, information quality and service quality from IS success model. In addition, we introduced redundancy and perceived storage. For empirical study, we surveyed real users of smartphone applications. We tested our research model by PLS methodology. As a result, IS success factors influence on intention to remove and satisfaction partially. Redundancy and perceived storage affect intention to remove significantly. The results of this research can be useful guidelines for industry attempting to provide smartphone applications.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
최근 들어, 스마트폰 애플리케이션은 전형적인 e-비즈니스 프로그램이 되었다. 본 연구에서는 스마트폰 애플리케이션의 제거 의도에 영향을 미치는 요인들을 규명하고자 한다. 영향 요인들을 분석하기 위하여 만족, 시스템 품질, 정보 품질, 서비스 품질을 정보 시스템 성공 모형으로부터 도출하였다. 추가로 중복성과 인지된 용량을 도입하였다. 실증적인 분석을 위하여 스마트폰 애플리케이션을 사용하는 실제 사용자들을 대상으로 설문 조사를 실시하였고 PLS 방법론을 토대로 연구 모형을 검증하였다. 연구 결과 정보 시스템 성공 요인들은 부분적으로 제거의도에 유의한 영향을 미쳤다. 중복성과 인지된 용량은 제거 의도에 유의한 영향을 미쳤다. 본 연구의 결과는 스마트폰 애플리케이션을 제공하고자 하는 산업 전반에 유용한 지침이 될 것이다.
Recently, smartphone application has become a typical e-business program. In this paper, we aim to figure out influencing factors on intention to remove in the context of smartphone applications. In order to analyze the antecedents, we selected satisfaction, system quality, information quality and service quality from IS success model. In addition, we introduced redundancy and perceived storage. For empirical study, we surveyed real users of smartphone applications. We tested our research model by PLS methodology. As a result, IS success factors influence on intention to remove and satisfaction partially. Redundancy and perceived storage affect intention to remove significantly. The results of this research can be useful guidelines for industry attempting to provide smartphone applications.
과업-매체적합 영향요인이 고객센터의 사용자 만족에 미치는 영향에 관한 연구
[NRF 연계] 한국고객만족경영학회 고객만족경영연구 Vol.7 No.1 2005.06 pp.111-123
...context, accounting for 27% of the variance in the task-media fit, and 38% of the variance in the user satisfaction. The results showed that the task-media fit play a significant role in influencing the user satisfaction of the customer contact center. In addition, task analyzability, media richness, and media interactivity were found to influence the task-media fit. The paper concludes with discussions and implications for researchers and practitioners.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
본 연구는 과업-기술적합 모형을 중심으로 커뮤니케이션 매체 선택과 관련된 선행연구를 고려하여 고객센터의 과업-매체적합의 영향요인을 도출하고, 과업-매체적합과 사용자 만족의 관계를 살펴보았다. 과업-기술적합 모형은 과업과 커뮤니케이션 매체에 대한 행위적․감정적 반응을 기술하기 위한 이론적 기반을 제공하고, 이 모형은 과업-기술적합이 성과의 주요 결정요인이라고 가정한다. 이러한 맥락에서 본 연구에서는 과업-매체적합의 영향요인들은 과업-매체적합을 매개하고, 과업-매체적합은 성과에 영향을 미친다고 가정하였다. 과업-매체적합의 영향요인에는 과업특성의 모호성과 분석가능성, 매체특성의 매체풍부성과 상호작용성을 선정하였으며, 과업-매체적합의 결과요인은 성과요인인 사용자 만족을 포함하였다. 고객센터를 이용한 경험이 있는 사용자 232명을 대상으로 실증 분석한 결과, 과업-매체적합이 사용자 만족에 매우 유의한 영향을 미침을 발견하였다. 과업-매체적합에는 분석가능성, 매체풍부성, 상호작용성이 유의한 영향을 미치는 것으로 나타났다. 또한 내생변수들에 대한 다중상관자승치 분석에서 사용자 만족의 설명분산이 38%로 높은 설명력을 나타내고 있어 본 연구모형이 고객센터의 사용자 만족을 설명하고 예측할 수 있는 유용한 모형임을 입증하였다. 이는 향후 정보시스템의 성과를 예측할 때 TTF의 이용이 매우 설득력이 있음을 시사하고 있다.
The objective of this paper is to empirically test the model that explain the task-media fit and satisfaction of customer contact center users. The research model was tested using LISREL analysis on the sample of 232 users who have experience with the customer contact center. The model was supported in customer contact center context, accounting for 27% of the variance in the task-media fit, and 38% of the variance in the user satisfaction. The results showed that the task-media fit play a significant role in influencing the user satisfaction of the customer contact center. In addition, task analyzability, media richness, and media interactivity were found to influence the task-media fit. The paper concludes with discussions and implications for researchers and practitioners.
챗봇과의 대화에서 의도적인 부정확한 정보 제공에 대한 영향 요인 연구: 온라인 데이팅 서비스 이용 상황에서
[NRF 연계] 한국지식경영학회 지식경영연구 Vol.25 No.3 2024.09 pp.73-98
...factors, this study explores the effects of those factors on the intention to provide inaccurate information in the context of online dating services and examine whether these effects vary across types of conversational agents. We conducted an analysis of structural equation model using data collected from Amazon Mechanical Turk (MTurk). The analysis results showed significant relationships between factors related to the intention to provide inaccurate information and empirically confirmed that those relationships vary by types of conversational agents. Out findings have academic implications for the behavior of providing inaccurate information in online environments and practical implications for designing chatbots to reduce such intentions. We also discuss the ethical implications of the consequences of inaccurate information online.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
챗봇은 편리한 기능뿐만 아니라 친근하고 인간적인 경험을 제공하는 대화형 소통 도구로서 활용 범위가 크게 확대되 고 있다. 쌍방향 소통이 가능한 챗봇은 사용자와 정보를 주고받으며 다양한 과업을 수행할 수 있는데, 이 때 사용자는 의도적으로 부정확한 정보를 제공하기도 한다. 본 연구는 온라인 데이팅 서비스 이용 상황에서 대화형 에이전트에 대한 사회적 실재감, 개인 정보 제공에 대한 지각된 위험, 알고리즘에 대한 신뢰를 주요한 영향 요인으로 고려하여, 이들이 부 정확한 정보 제공 의도에 미치는 영향을 파악하고, 그 효과가 에이전트 유형에 따라 변하는지를 함께 살펴보았다. 이를 위해, Amazon Mechanical Turk(MTurk)으로부터 데이터를 수집하고 구조방정식 모형을 이용하여 분석하였다. 분석 결과, 부정확한 정보 제공 의도에 관련된 요인들 간의 유의미한 관계를 확인하고 나아가 이들이 에이전트 유형에 따라 달라지 는 것을 실증적으로 확인하였다. 본 연구 결과를 통해 온라인 환경에서 부정확한 정보 제공 행위에 대한 학술적인 시사 점 및 이런 의도를 감소시키기 위한 챗봇 설계 방안 등의 실무적 시사점을 도출하였다. 또한, 온라인에서의 부정확한 정보로 인해 발생할 수 있는 결과에 대한 윤리적인 시사점도 논하였다.
Chatbots are becoming increasingly popular as interactive communication tools that provide not only convenience but also a friendly and humanized experience. Due to the interactive nature of chatbots, they can exchange information with users to perform various tasks, and users sometimes intentionally provide inaccurate information. Considering social presence of conversational agents, perceived risk of providing personal information, and trust in algorithms as key influencing factors, this study explores the effects of those factors on the intention to provide inaccurate information in the context of online dating services and examine whether these effects vary across types of conversational agents. We conducted an analysis of structural equation model using data collected from Amazon Mechanical Turk (MTurk). The analysis results showed significant relationships between factors related to the intention to provide inaccurate information and empirically confirmed that those relationships vary by types of conversational agents. Out findings have academic implications for the behavior of providing inaccurate information in online environments and practical implications for designing chatbots to reduce such intentions. We also discuss the ethical implications of the consequences of inaccurate information online.
다이어트 맥락에서 양약과 한약 선택에 미치는 영향요인에 관한 연구
[NRF 연계] 한국소비문화학회 소비문화연구 Vol.17 No.2 2014.07 pp.85-101
...factors influenced on choice of oriental medicine and western medicine. Different from previous studies, we focused on the effect of goal levels (high vs. low) and goal distance rather than goal progress levels. Also, we postulate that the implementation intentions play an essential moderating role in relationship between goal level and distance and the choice of medicine type. We conducted two studies to support our hypothesis. First, consumer preference for the oriental medicine and western medicine was affected by implementation intentions. According to the results of study 1, when the goal level was low, participants prefer oriental medicine to western medicine regardless of the levels of implementation intentions. But, when the goal level was high, the choice ratio of western medicine increased among the participants with low implementation intentions. Also, study 2 revealed that participants more chose the oriental medicine(vs. western medicine) regardless of the levels of implementation intentions when goal distance was far. But, when goal distance was near, participants with low implementation intentions prefer western medicine to oriental medicine.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
본 연구는 다이어트에 대한 관심이 날로 증가하고 있는 가운데, 다이어트를 실행하는 과정에서 어떠한 사람들이 양약을 선호하는지, 혹은 한약을 선호하는지에 대한 연구를 수행하였다. 기존 연구와 다르게, 본 연구는 소비동기 관점에서 양약과 한약 선택에 새롭게 영향을 미칠 수 있는 요인으로 다이어트 목표수준과 목표시점을 제시하고 있으며, 나아가 이들 두 요인이 약 유형(양약 vs. 한약) 선택에 영향을 미치는데 있어 실행의도 수준에 따라 선택비율이 달라지는지를 두 가지 실험을 통해 고찰하였다. 먼저, 첫 번째 실험결과에 의하면, 다이어트에 대한 목표수준이 낮은 경우에는 실행의도 수준에 따른 양약과 한약의 선택 차이가 없는 것으로 나타났으나, 다이어트에 대한 목표수준이 높은 경우에는 실행의도가 낮은 사람들보다 실행의도가 높은 사람들에게서 양약에 대한 선택비율이 감소하는 것으로 나타났다. 그리고 두 번째 실험결과에 의하면, 목표시점이 먼 경우보다 목표시점이 가까운 경우 한약보다는 양약에 대한 선택비율이 높게 나타났다. 또한, 목표시점이 가까운 경우에는 실행의도 수준이 낮은 경우에는 양약에 대한 선택비율이 높게 나타났으며, 실행의도가 높은 경우에는 양약보다는 한약에 대한 선택비율이 더 높게 나타났다. 하지만 목표시점이 먼 경우에는 실행의도 수준에 따른 양약과 한약의 선택차이는 없는 것으로 나타났다.
This study investigated which motivation factors influenced on choice of oriental medicine and western medicine. Different from previous studies, we focused on the effect of goal levels (high vs. low) and goal distance rather than goal progress levels. Also, we postulate that the implementation intentions play an essential moderating role in relationship between goal level and distance and the choice of medicine type. We conducted two studies to support our hypothesis. First, consumer preference for the oriental medicine and western medicine was affected by implementation intentions. According to the results of study 1, when the goal level was low, participants prefer oriental medicine to western medicine regardless of the levels of implementation intentions. But, when the goal level was high, the choice ratio of western medicine increased among the participants with low implementation intentions. Also, study 2 revealed that participants more chose the oriental medicine(vs. western medicine) regardless of the levels of implementation intentions when goal distance was far. But, when goal distance was near, participants with low implementation intentions prefer western medicine to oriental medicine.
스마트팜 레스토랑의 지각된 위험에 관한 연구: 인구통계학적 특성별 인지 차이
[NRF 연계] 한국마이스관광학회 MICE관광연구 Vol.22 No.4 2022.11 pp.49-64
...factors, and tested the causal relationship with word-of-mouth intentions. The study was tested based on 321 samples. The findings of the t-test and one-way ANOVA showed that the difference in psychological risk was proved in gender, the differences in quality and time-loss risk were proved in age, and the difference in financial risk was proved in the monthly income level. The results of the structural equation modeling analysis presented that quality and time-loss risk, in that order, negatively affected word-of-mouth intentions.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
Eco-friendly smart farms are regarded as disruptive innovations with productivity and labor/cost efficiency. This innovation is also emerging in the foodservice industry in indoor smart farm restaurants (hereafter ISFR). This study focused on the perceived risks to investigate hindrances to the commercialization of ISFR. More specifically, this study investigated the differences in subcategories of perceived risks (i.e. psychological, quality, time-loss, and financial) according to demographic factors, and tested the causal relationship with word-of-mouth intentions. The study was tested based on 321 samples. The findings of the t-test and one-way ANOVA showed that the difference in psychological risk was proved in gender, the differences in quality and time-loss risk were proved in age, and the difference in financial risk was proved in the monthly income level. The results of the structural equation modeling analysis presented that quality and time-loss risk, in that order, negatively affected word-of-mouth intentions.
로봇 레스토랑 분야에서 소비자 혁신 동기에 관한 연구: 인구 통계학적 특성을 중심으로
[NRF 연계] 한국무역연구원 무역연구 Vol.17 No.5 2021.10 pp.543-557
...factors, the difference in demographic characteristics according to consumer innovation motivation was analyzed. Findings - As a result of the demographic difference analysis, the average value of cognitively Motivated Consumer Innovativeness was high among those in their twenties, and there was a significant difference in functionally motivated consumer innovativeness between two-year college graduates and participants with a higher education level. Research Implications - Existing research has been expanded by verifying the validity of Motivated Consumer Innovativeness in the field of robot service, and basic data for customer segmentation of the robot market is provided through demographic difference analysis.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
Purpose - The purpose of this study is to examine the validity of Motivated Consumer Innovativeness(MCI) in providing robot restaurant service and the effect on intention to use. In addition, the differences between classes were examined through the analysis of differences in demographic characteristics. Design/Methodology/Approach - The study collected and used 427 responses through surveys analysis. The collected data was analyzed using SPSS, and after deriving the factors, the difference in demographic characteristics according to consumer innovation motivation was analyzed. Findings - As a result of the demographic difference analysis, the average value of cognitively Motivated Consumer Innovativeness was high among those in their twenties, and there was a significant difference in functionally motivated consumer innovativeness between two-year college graduates and participants with a higher education level. Research Implications - Existing research has been expanded by verifying the validity of Motivated Consumer Innovativeness in the field of robot service, and basic data for customer segmentation of the robot market is provided through demographic difference analysis.
파워블로그와 메타블로그에서 정보품질, 사회적 요인이 이용자 만족도, 온라인 구전 의도 및 지속적 이용 의도에 미치는 영향
[NRF 연계] 한국인터넷전자상거래학회 인터넷전자상거래연구 Vol.16 No.1 2016.02 pp.311-326
...factors(social interaction ties, familiarity), and user satisfaction were selected as major predictors of online WOM and continuance intention based on an intensive literature review. A total of 296 valid data was used to test research model. Results reveal significant positive effects of information differentiation, information empathy, familiarity on user satisfaction. Social interaction ties are not associated with user satisfaction. Additionally, user satisfaction has a significant impact on online WOM intention and continuance intention. A detailed discussion about these findings are provided, and theoretical and practical implications of the research are presented.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
Power blog and meta blog play major role in the growth of blog service market. Power blog generates specific and differentiated contents that attract numerous visitors, and facilitate social interaction between them. Meta blog is a kind of blog portal in which users are able to reach their preferred blog contents and services in a very efficient way. However, few studies have been made on investigating key predictors of users’ online word-of-mouth(WOM) intention and continuance intention regarding power blog and meta blog. To fill this gap, this study is to examine key determinants of online WOM intention and continuance intention regarding power and meta blog. Information quality(information differentiation, information empathy), social factors(social interaction ties, familiarity), and user satisfaction were selected as major predictors of online WOM and continuance intention based on an intensive literature review. A total of 296 valid data was used to test research model. Results reveal significant positive effects of information differentiation, information empathy, familiarity on user satisfaction. Social interaction ties are not associated with user satisfaction. Additionally, user satisfaction has a significant impact on online WOM intention and continuance intention. A detailed discussion about these findings are provided, and theoretical and practical implications of the research are presented.
디지털융합시대 사이버_저작권(Cyber_Copyright) 수용의 영향요인 및 정책대안: 인간-기술-내용-맥락적 관점의 적용
[NRF 연계] 한국국정관리학회 현대사회와 행정 Vol.20 No.2 2010.08 pp.125-154
...factors affecting copyright receptions of internet users. Based on literature reviews authors developed analysis model and gathering date through questionnaires. Research targets are 333 number of ordinary peoples including university students. The results of the study show that human factors(subjective norms, risk controllability), technological factors(anonymity), contents factors(distribution, transmission) and context factors(online, copyright ethics) are influencing the individual's cyber_copyright reception behaviors. The policy implications derived from the study are the importance of four factors(HTCoC) mentioned earlier and to upgrade existing copyright policy continuously.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
정보통신기술의 급격한 발전으로 컨텐츠나 저작물을 더욱 쉽고, 완벽하게 복제할 수 있는 상황을 맞이하면서 저작권정책은 심각한 도전을 받고 있다. 온라인 공간에서도 오프라인에서와 같이 저작권이 있는 저작물의 소유권을 인정하고, 존중해야 하는 것이다. 이러한 관점에서 본 논문은 인터넷이용자들의 저작권 수용에 영향을 미치는 요인을 분석하였다. 이론적 논의를 기초로 분석틀을 설정하였고, 일반인(대학생포함) 333명을 대상으로 자료를 수집, 분석하였다. LISREL를 통해 분석한 결과 i) 인간적 특성(주관적 규범) ii) 기술적 특성(익명성) iii) 내용적 특성(배포권, 전송권) 그리고 iv) 맥락적 특성(온라인, 저작윤리)이 사이버_저작권수용에 통계적으로 의미있는 영향을 미치는 것으로 나타났다. 결국 이러한 4가지 특성(HTCoC)을 감안하여 저작권정책을 지속적으로 업그레이드해야 된다는 정책적 함의를 도출하였다.
The revolution in information communication technology(ICT) is changing access to information in fundamental ways. Recently rapid development of ICTs not only make copyrighted contents and/or materials copy easily with perfect but also threats to copyright policy seriously. Online copyrighted contents and materials should be accepted and respected by every internet users as offline circumstances. In this perspectives, this articles is to exploring factors affecting copyright receptions of internet users. Based on literature reviews authors developed analysis model and gathering date through questionnaires. Research targets are 333 number of ordinary peoples including university students. The results of the study show that human factors(subjective norms, risk controllability), technological factors(anonymity), contents factors(distribution, transmission) and context factors(online, copyright ethics) are influencing the individual's cyber_copyright reception behaviors. The policy implications derived from the study are the importance of four factors(HTCoC) mentioned earlier and to upgrade existing copyright policy continuously.
드론 음식배달 서비스에서 소비자 혁신적 동기에 연구: 인구통계학적 특성에 차이분석을 중심으로
[NRF 연계] 한국마이스관광학회 MICE관광연구 Vol.21 No.4 2021.12 pp.7-24
...factors that shape word-of-mouth intention. Furthermore, based on the results of a t-test and one-way ANOVA analyses of consumers' innovative motivations according to demographic characteristics, it was revealed that there are significant gender-specific differences in social motivation.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
This study was conducted to prepare for the fast-changing market situation of drone food delivery in the restaurant industry, and to achieve this purpose, this study will verify the validity of consumers' innovative motivations for drone food delivery services and explore the impact on consumers' word-of-mouth intentions. In addition, survey data of 320 people in Korea were collected and analyzed to identify differences in these impact relationships according to demographic characteristics. The results demonstrated that the four consumer innovations motivated by drone food delivery services are an important part of the factors that shape word-of-mouth intention. Furthermore, based on the results of a t-test and one-way ANOVA analyses of consumers' innovative motivations according to demographic characteristics, it was revealed that there are significant gender-specific differences in social motivation.
B2C 공유 서비스 상황에서의 고객 협력 향상 방안 연구: 보상 프로그램의 디자인 요인과 커뮤니케이션 요인 중심
[NRF 연계] 한국서비스경영학회 서비스경영학회지 Vol.23 No.3 2022.09 pp.69-100
...factors of customer reward program. Specifically, this study examines that the degree of motivation to achieve the goal varies depending on the goal type, reward type and focused area of goal progress. Data was collected using a scenario-based online survey with a 2(goal type: attainment vs. maintenance) x 2 (reward type: egoistic vs. altruistic) x 2 (focused area of goal progress: completed vs. remaining) between-subject experimental design. A three-way ANCOVA analysis showed that main effect of design factors and the interaction effect between the two design factors were significant. However, the main effect of a communication factor and the interaction effect between the design factors and the communication factor were not significant.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
본 연구는 B2C 공유 서비스 상황에서의 고객 협력을 보다 효과적으로 도모할 수 있는 방안으로 보상 프로그램을 제안하고 보상 프로그램의 디자인 요인과 커뮤니케이션 요인의 효과를 실증하고자 하였다. 데이터 수집을 위한 시나리오는 2(목표 유형: 달성 vs. 유지) x 2(보상 유형: 이기적 vs. 이타적) x 2(목표 진행에 중점을 둔 영역: 완료 vs. 남음) 집단 간 설계로 구성하였다. 297개의 데이터를 사용하여 삼원공변량분석을 실시한 결과, 보상 프로그램 디자인 요인의 주효과와 상호작용 효과는 모두 통계적으로 유의한 반면, 커뮤니케이션 요인의 주효과와 디자인 요인과의 상호작용 효과는 통계적으로 유의하지 않은 것으로 나타났다.
In B2C sharing-service businesses, customers can generate tragedy of the commons. Sharing companies need to prevent it, however, few studies have empirically examined it. To fill this gap, this study examines the effects of design and communication factors of customer reward program. Specifically, this study examines that the degree of motivation to achieve the goal varies depending on the goal type, reward type and focused area of goal progress. Data was collected using a scenario-based online survey with a 2(goal type: attainment vs. maintenance) x 2 (reward type: egoistic vs. altruistic) x 2 (focused area of goal progress: completed vs. remaining) between-subject experimental design. A three-way ANCOVA analysis showed that main effect of design factors and the interaction effect between the two design factors were significant. However, the main effect of a communication factor and the interaction effect between the design factors and the communication factor were not significant.
친환경 드론 음식배달 서비스에서 내적통제소재(INELOC)에 관한 연구 : 인구통계학적 특성의 차이 분석을 중심으로
[NRF 연계] 한국마이스관광학회 MICE관광연구 Vol.21 No.2 2021.06 pp.123-139
...context of DFDS. More specifically, this study examined how four dimensions of INELOC, namely, green consumers, activists, advocates, and recyclers, affect word-of-mouth intentions. In addition, this study investigated the difference of the four dimensions of INELOC based on the respondents’ demographic factors. This research was tested based on a total of 442 samples. The data analysis results indicated that all four dimensions of INELOC significantly affect word-of-mouth intentions. In addition, differences in the four dimensions of INELOC were found in demographic factors, including gender, age, and marital status.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
Drone food delivery services (DFDS) are not only attracting attention due to the 4th Industrial Revolution, but also play a significant role in protecting the environment because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine Internal Environmental Locus of Control (INELOC) in the context of DFDS. More specifically, this study examined how four dimensions of INELOC, namely, green consumers, activists, advocates, and recyclers, affect word-of-mouth intentions. In addition, this study investigated the difference of the four dimensions of INELOC based on the respondents’ demographic factors. This research was tested based on a total of 442 samples. The data analysis results indicated that all four dimensions of INELOC significantly affect word-of-mouth intentions. In addition, differences in the four dimensions of INELOC were found in demographic factors, including gender, age, and marital status.
친환경 스마트팜 레스토랑 소비자의 내적통제소재(INELOC)가 미래 참여에 미치는 영향 연구: 인구통계학적 특성의 차이 분석을 중심으로
[NRF 연계] 한국호텔외식관광경영학회 호텔경영학연구 Vol.31 No.3 2022.04 pp.63-77
...factors. The data analysis was conducted based on 322 samples, and the results indicated that all four dimensions of INELOC significantly affect future engagement. In addition, this study found that environmental activists differed per education level, green consumers differed per marital status, and environmental advocates differed per monthly income. Consequently, this study presented not only theoretical extensions for the research field of eco-friendly industries but also managerial implications for commercialization strategies for ISFR.
※ 협약을 통해 무료로 제공되는 자료로, 원문이용 방식은 연계기관의 정책을 따르고 있습니다.
COVID-19 팬데믹 시대가 지속됨에 따라 환경 보호에 대한 소비자의 관심이 높아지고 있는 상황 에서, ‘스마트팜’은 지속가능한 친환경 산업으로 전 세계적인 주목을 받고 있다. 또한 이를 활용한 ‘스마트팜 레스토랑’ 산업이 한국과 독일에서 나타나고 있었다. 이러한 추세에도 불구하고, 스마트팜 레스토랑에 관한 소비자 행동 연구는 매우 미비한 실정이다. 따라서 본 연구에서는 스마트팜 레스토랑 소비자의 미래 참여도 를 파악하기 위해 ‘내적통제소재(INELOC)‘의 개념을 중점으로 연구하였다. 더 나아가, 내적통제소재의 네 가지 하위 차원(녹색 소비자, 환경 운동가, 환경 옹호자, 재활용자)을 인구통계학적 특성에 따른 차이분석을 실시했다. 이를 위해 본 연구는 322개의 샘플을 기반으로 분석되었으며, 내적통제소재의 네 가지 하위 차원 모두가 미래 참여도에 유의한 정(+)영향을 미치는 것으로 나타났다. 또한 인구통계학적 특성에 따른 차이 분석 결과, 환경 운동가는 교육 수준에 따라, 녹색 소비자는 결혼 여부에 따라, 환경 운동가는 월 평균 소득 에 따라 각각에 유의한 차이가 확인되었다. 이를 통해 본 연구는 친환경 및 신기술 연구 분야의 이론적 확장뿐만 아니라 스마트팜 레스토랑의 상용화를 위한 유용한 실무적 시사점을 제시하였다.
As the COVID-19 pandemic era continues, consumers' interest in the protection of the environment is increasing. In this vein, ‘smart farms’ are attracting attention worldwide as they are sustainable and aid in environmental protection. Furthermore, the ‘indoor smart farm restaurant (hereafter ISFR)’ industry has been growing in Korea and Germany. In spite of this trend, research on consumer behavior on ISFR is very scarce. Therefore, this study focused on the concept of internal environmental locus of control (hereafter INELOC) in order to identify the formation of consumers' future engagement towards ISFR. Moreover, this study investigated the differences among four sub-dimensions of INELOC (i.e., green consumers, environmental activists, environmental advocates, and recyclers) based on the respondents’ demographic factors. The data analysis was conducted based on 322 samples, and the results indicated that all four dimensions of INELOC significantly affect future engagement. In addition, this study found that environmental activists differed per education level, green consumers differed per marital status, and environmental advocates differed per monthly income. Consequently, this study presented not only theoretical extensions for the research field of eco-friendly industries but also managerial implications for commercialization strategies for ISFR.
0개의 논문이 장바구니에 담겼습니다.
선택하신 파일을 압축중입니다.
잠시만 기다려 주십시오.