Earticle

The study aims to examine the effects of intrinsic and extrinsic motivations of participants in exhibition & convention on wellness index and life satisfaction. A total of 250 survey questionnaires were distributed to those who participated in the Changwon Exhibition Convention Center. Of them, 221 questionnaires were finally used for data analysis through a data screening procedure. To address the objective of this study, the following statistic methods were conducted: frequency test, reliability test, exploratory factor analysis using SPSS 21.0 and then structural equation model using AMOS 21.0. From the results, the hypothesis 1-1 which proposed a positive relationship between the extrinsic motivation of exhibition & convention visitors and life satisfaction was supported. Second, the hypothesis 1-2 which proposed a positive relationship between the intrinsic motivation of exhibition & convention visitors and wellness index was rejected. Third, the hypothesis 2-1 which proposed a positive relationship between the extrinsic motivation of exhibition & convention visitors and life satisfaction was rejected. Fourth, the hypothesis 2-2 which proposed a positive relationship between the intrinsic motivation of exhibition & convention visitors and life satisfaction was supported. Finally, the hypothesis 3 which proposed a positive relationship between the wellness index and life satisfaction was accepted. Since it is hard to differentiate products and services of exhibition & convention, it becomes more crucial to understand psychological and behavioral characteristics of exhibition and convention participants. The findings are in line with the results of previous studies, confirming that motivations of exhibition and convention visitors were identified as intrinsic and extrinsic ones. It also provides implications that behavioral results differ according to intrinsic and extrinsic motivations.

컨벤션 산업은 21세기 문화산업의 핵심 산업으로 고부가가치산업, 신지식으로 불리고 있으며, 이는 국가 전략사업으로서 집중적으로 육성해야할 산업 가운데 하나이다. 그러나 현실적으로 컨벤션센터의 환경 여건에 관한 연구 조사는 다소 미흡하다 할 수 있다. 본 연구는 전시컨벤션센터의 물리적 환경요인이 만족과 구전, 재방문의도에 미치는 영향을 분석하여 전시컨벤션센터 관리자에 시사점을 제공하고 환경에 대한 속성을 측정하고자 한다. 실증적 분석을 위해 현장 설문조사를 실시하였으며, AMOS를 이용하여 확인적 요인분석과 공분산 분석을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 물리적 환경에 대한 요인분석을 실시한 결과 접근성, 매력성, 청결성, 편의성으로 차원 화 되었다. 둘째, 지각된 물리적 환경은 고객만족에 영향을 미치는 것으로 나타났다. 셋째, 고객만족을 높게 지각할수록 구전의도는 높아지는 것으로 나타났다. 넷째, 고객만족을 높게 지각할수록 재방문의도는 높아지는 것으로 나타났다.

This study aims to examine the effect of the physical environment of exhibition/convention centers on customers' satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of exhibition/convention centers. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of exhibition/convention centers are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on customers' satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

This study proposes an optimal path planning model for pedestrians and wheelchair users in convention centers, incorporating travel time, congestion, and corridor width?unlike prior research focused on shortest-path navigation?to provide the shortest-time path and the comfortable path. A case study reveals that wheelchair users experience longer travel times due to elevator waiting times and limited corridor width, while the occasional overlap of the two path types underscores the need for alternative routes for inclusive navigation, thereby extending path planning research to include wheelchair users and offering practical insights for customized guidance services and spatial management in convention centers.

This study investigates how the shared branding value of exhibition and convention centers, functioning as public infrastructure, affects organizational effectiveness and behavioral intentions among local MICE alliance members. Survey data from 141 members in major Korean cities show that Inclusive and Expansive value significantly enhance organizational satisfaction and commitment, which in turn strongly drive behavioral intentions. The findings highlight the importance of fostering collaboration and shared opportunities to strengthen alliance cohesion and long-term engagement. The study also emphasizes that exhibition and convention centers should function not only as physical facilities but also as community hubs that support regional economic and social development, offering practical insights for sustainable growth of the MICE industry through each type of shared value.

본 연구는 전시컨벤션센터의 지속적 확충 논의에도 불구하고 일부 지역에 편중된 입지 분포의 불균형 문제를 해소할 필요성을 제기하였다. 이에 따라, 기존 전시컨벤션센터가 위치하지 않은 16개의 지방 중소도시를 대상으로 최적 입지를 분석하여 지역 간 균형 있는 분포를 도모하는 것을 연구의 주요 목적으로 한다. 이를 위해 전시컨벤션센터 및 공공시설 입지 선행연구를 검토하여 입지 결정 요인을 도출하고, AHP 계층 분석(Analytic Hierarchy Attribute) 및 GIS(Geographic Information System)를 활용한 분석을 수행하고자 한다. 전시컨벤션센터의 최적 입지를 분석하기 위해 전시컨벤션센터 및 공공시설의 입지 결정 요인의 선행연구를 검토하였다. 본 연구에서는 전시컨벤션센터의 입지 결정 요인을 대분류인 경제적․사회적․지리적․환경적 요인으로 구분하여 총 9개의 입지 결정 요인을 도출하였다. 이후 입지 결정 요인 간의 상대적 중요도를 분석하기 위해 다수의 전문가 설문을 통하여 입지 결정 요인 간의 상대적 중요도를 AHP 계층 분석을 통해 도출하였다. AHP 결과, 9개의 입지 결정 요인 간의 중요도가 도출되었고, 도출된 입지 결정 요인 별로 가중치를 부여한 결과를 GIS를 활용하여 도식화된 자료로 나타냈다. 전시컨벤션센터의 입지 결정 요인 값을 정규화한 뒤 가중치를 곱한 값을 GIS에 가공된 데이터를 도면 중첩하여 전시컨벤션센터의 최적 입지를 지도로 나타냈다. 본 연구는 기존 입지 선정 기준의 반영과 정량적 분석을 통해 연구의 객관성을 확보하였으나, 정성적 요인과 국제적 기준 반영이 미흡한 한계를 가진다. 향후 연구에서는 부지 개발 정책, 부지 형태, 지자체 주민의 건립 여론과 같은 보다 포괄적인 입지 결정 요인을 반영한 분석이 필요하다.

This study aims to analyze the importance of location selection factors for convention centers and to present a methodological approach to derive their optimal location. It focuses on analyzing the optimal location of exhibition and convention centers by selecting regions that consider regional equity. This study derives key location selection factors with a review of prior research on the location selection of public facilities, including exhibition and convention centers. As a result, four major categories of factors, economic, social, geographic, and environmental, were identified, and nine specific location selection factors were derived: gross regional domestic product (GRDP), size of surrounding industrial complexes, number of land transportation companies, population, road accessibility, distance from nearby exhibition centers, distance from nearby airports, number of tourism resources, and number of lodging facilities. To analyze the importance of these location selection factors, weights were calculated using the analytic hierarchy process (AHP). According to the AHP analysis, the importance of location selection factors for exhibition and convention centers was ranked as follows: lodging facilities (0.17197), road accessibility (0.16124), distance from nearby exhibition centers (0.12711), number of tourism resources (0.11184), size of surrounding industrial complexes (0.09919), population (0.09832), distance from nearby airports (0.09411), GRDP (0.08487), and number of land transportation companies (0.05135). Afterwards, data for each location selection factor were collected and normalized to ensure consistency. By applying the calculated weights to the normalized data, the final results of the optimal location analysis for exhibition and convention centers were derived.

This is a case study on ESG activities at the exhibition and convention center which has the characteristics of quasi-public goods. The effect of ESG activities on social value and trust was analyzed. First, in the environmental sector, reducing toxic substances such as carbon emissions, greenhouse gases, and air quality impacted social values. Second, in the social sector, anti-discrimination and protection policies for employees influenced social values. Third, in the goverance sector, respecting customers and protecting customers' interests were found to affect social values. Social value attributes of the exhibition and convention center were revealed to have a positive effect on the center's benevolence-based trust and expert-based trust. The importance of ESG in the MICE industry is being emphasized, but it is seen as an early stage for MICE companies. The MICE industry should find new values in environmental and social factors, and use them as an opportunity for MICE industry development.

The purpose of this study was to empirically analyze the relationship of the exhibition & convention center's placeness, the MICE planner's place attachment and the behavior intention. The main findings were as follows. First, the concept of placeness was applied to the exhibition & convention center to confirm its factors and dimensions. Second, the exhibition & convention center's active and psychological placeness factors influenced the planner's place attachment and the behavior intention. Third, the planner's place attachment had an effect on the behavior intention. Therefore it was confirmed that the operators of exhibition & convention center should develop the active and psychological placeness factors and recognize the necessity of place attachment through a continuous relationship with MICE planners.

The purpose of this study is to clarify, using the principal-agent theory, the root cause of conflicts between interested parties occurring in the private consignment of exhibition convention centers to identify the cause of conflict in private consignments of exhibition convention centers. In order to improve the informational disconnect between the principal and the agent, we proposed the standardization of tasks, employment safety of contract workers, operation of education programs, disclosure of management center information, and dedicated staff of the consignment agency. To reform the adverse selection of the agent, we considered the effective operation of the RFP, detailed contract writing, development of the performance measurement system, and improvement of the operation of the program in which experts and residents participate. We also proposed the improvement of the agent’s moral hazard by operating the internal manpower training program, the advisory committee, and the long term contract, and by activating the MICE Alliance.

본 연구는 전시컨벤션센터의 식품전시와 관련한 단어들이 서로 연결되는 관계의 맥락속에서 의미와 논리를 만들어내는지를 밝히고, 전시컨벤션 식품박람회의 의미구조와 이슈를 찾아보고자 수행되었다. 자료수집은 2016년 1월 1일부터 2016년 12월 31일까지 1년간으로 설정하였으며, 웹사이트 및 구글뉴스에서 “COEX food festival”과 “BEXCO food festival” 키워드를 포함하고 있는 자료를 데이터 수집 및 프로그램인 TEXTOM를 활용하여 수집하였다. 수집된 자료는 UCINET 6의 NetDraw를 활용하여 연결정도 중심성, 매개 중심성을 중심으로 분석을 실시하였다. 분석결과 환대산업 주요시설이 높은 웹 가시성을 나타내었다. 또한 컨벤션관련 프로에서는 festival, exhibition, k-pop, event가 높은 웹 가시성을 나타내었으며, 환대산업 관련단어는 tourists, service, hotel, cruise, cuisine, travel이 높은 웹 가시성을 나타내었다. Convergence 분석결과 4개의 클러스트가 생성되었고, “COEX”, “BEXCO”, “Nations”, “Hospitality”로 명명하였다. 이러한 웹프로그램을 이용한 국내 전시컨벤션센터의 식품박람회 환경 변화에 대한 진단은 실현가능한 전시컨벤션 마케팅 전략수립에 유용한 기초자료가 될 수 있을 것으로 기대한다.

The purpose of this study was to visualize the semantic network with big data related to food exhibition at convention center. For this, this study collected data containing ‘coex food exhibition/bexco food exhibition’ keywords from web pages and news on Google during one year from January 1 to December 31, 2016. Data were collected by using TEXTOM, a data collecting and processing program. From those data, degree centrality, closeness centrality, betweenness centrality and eigenvector centrality were analyzed by utilizing packaged NetDraw along with UCINET 6. The result showed that the web visibility of hospitality and destinations was high. In addition, the web visibility was also high for convention center programs, such as festival, exhibition, k-pop and event; hospitality related words, such as tourists, service, hotel, cruise, cuisine, travel. Convergence of iterated correlations showed 4 clustered named “Coex”, “Bexco”, “Nations” and “Hospitality”. It is expected that this diagnosis on food exhibition at convention center according to changes in domestic environment by using these web information will be a foundation of baseline data useful for establishing convention marketing strategies.

As a new conception of capitalism, CSV(creating shared value) which pursue the social value(public interests) and economic value(profitability) simultaneously, has gained a lot of attention from the business and academia. The MICE industry, which is known as a complex and convergence industry with a combination of wide variety of closely related independent industries, is no exception. Several exhibition & convention centers in Korea see CSV as an opportunity for differentiation and try to adopt it. However, it seems that there is no clear definition and guideline of CSV and they still sees CSV as merely a new program of existing CSR activities. This study aimed to define the concept of CSV in the context of the MICE industry and to seek and examine the applicability of CSV within the industry. In-depth interviews of field experts and academics were conducted to do that. Through the interviews, this study identified core competencies of exhibition & convention center and their related social needs, and suggested 26 CSV business models. This study concludes by analysing 26 suggested business models using the three criteria namely ‘means’, ‘resulting outcomes’, and ‘beneficiaries’ of CSV.

본연구의목적은코엑스전시컨벤션센터의기업성과, 서비스품질, 고객만족도간의관계를분석하는것이다. 본연구에서는서비스품질요인들로전문성, 창의성, 대응성, 지원성, 쾌적성, 심미성등6가지요인들이활용되었다. 연구결과는다음과같다. 첫째, 전문성, 창의성, 대응성, 쾌적성, 심미성요인들은고객만족도에유의한정의영향을미치는것으로조사되었다. 둘째, 전문성, 창의성, 대응성, 지원성, 쾌적성요인들은코엑스전시컨벤션센터의기업성과에유의한정의영향을미치는것으로조사되었다. 셋째, 고객만족도는코엑스전시컨벤션센터의기업성과에유의한정의영향을미치는것으로조사되었다. 본연구에서조사된6가지서비스품질요인들중에서전문성은고객만족도와기업성과에유의한정의영향을미치는가장중요한요인으로나타났다. 전문전시기획자그리고전문컨벤션기획자등과같은행사기획자들의전문성은수준높은전시회와컨벤션을기획, 관리, 운영하는데필요한전문성으로고객및기업들로부터높게평가되는것으로조사되었다. 전문행사기획자들은전시및컨벤션산업에서고객만족도와기업성과를향상시키는데반드시필요하다. 본연구결과는전시컨벤션센터의기업성과를향상시키고마케팅전략수립과국내전시컨벤션산업의경쟁력을높이는데도움이될것으로판단된다.

The purpose of this study is to examine the relationships between corporate performance of the Coex Conventionand Exhibition Center, service quality, and customer satisfaction. The six determinants of service quality examinedin this study are professionalism, creativity, responsiveness, support, amenity, and aesthetics. The main findings areas follows: (1) professionalism, creativity, responsiveness, amenity, and aesthetics are significantly related tocustomer satisfaction; (2) professionalism, creativity, responsiveness, support, and amenity are significantly relatedto corporate performance of the Coex Convention and Exhibition Center; and (3) customer satisfaction issignificantly pertinent to corporate performance of the Coex Convention and Exhibition Center. Among the sixdeterminants of service quality examined in this study, professionalism is the most important factor that influencesboth customer satisfaction and corporate performance. The professionalism of event organizers, such as ProfessionalExhibition Organizers (PEO) and Professional Convention Organizers (PCO), is highly valued by customers andcorporations, who rely upon professionals to plan, manage, and operate high-quality conventions and exhibitions. Professional event organizers are imperative to enhance customer satisfaction and corporate performance in theconvention and exhibition industry. The findings will aid marketing development strategy, improve corporateperformance of convention and exhibition centers, and enhance competitiveness of the convention and exhibitionindustry in Korea.

Convention industry is variously involved not only in facilities and services for international canference and exhibition, but also in tourism, leisure, lodging, transportation, communication and food and beverage industry. This study aims to examine how convention & exhibition visitors perceived service quality on their satisfaction, oral transmission and revist intention. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS(12.0) and AMOS(6.0). The results of this study, based on a positive analysis, could be summarized as follows. First, perceived service quality is factorized as tangibility, reliability, empathy, assurance, responsiveness. Second, perceived service quality is factorized as tangibility, empathy, assurance, responsiveness turned out to have affirmative effects on convention & exhibition visitors satisfaction. Third, visitors satisfaction turned out to have affirmative effects on oral transmission. Forth, visitors satisfaction turned out to have affirmative effects on revisit intention.

This research attempts to analyze the relations among emotional brand attachment, brand image, brand trust and brand loyalty in convention center. Two groups were examined on this study. One group was provided information on the activities of BEXCO's CSV, and the other group was not. First, the results of this study was that emotional brand attachment had an effect on brand image, brand loyalty and brand trust. To be more specific, emotional brand attachment was more likely to influence on brand image. Second, the brand loyalty has influenced on both brand image and brand trust, respectively. However, it is important that the brand image and brand trust had completely mediating effects between emotional brand attachment and brand loyalty. Last, the results of this study found the differences in the two groups according to whether the information provided. This research confirmed that 'emotional brand attachment → brand image' of the direct path only significant difference between the groups.

본 연구는 전시컨벤션센터의 건립 시 적합한 입지결정요인을 도출하고, 도출된 입지결정요인과 건립 필요성과의 관계를 파악하고자 실시되었다. 본 연구의 목적을 달성하기 위해 문헌연구를 바탕으로 한 이론적 접근방법과 전문가 및 수요자를 대상으로 실증조사를 실시하였다. 전시컨벤션센터 건립 시 영향을 주는 입지결정요인들을 파악하기 위하여 입지결정요인과 관련한 선행연구와 전시컨벤션센터의 입지결정과 관련된 정부 정책연구인 예비타당성조사 자료(KDI, 2006․2008) 그리고 전시컨벤션센터 신․증축 심의자료(지식경제부, 2012)를 분석하였으며, 전시컨벤션센터의 공간적 입지에 영향을 주는 연구 및 심의기준에 대한 비판적 고찰을 실시하였다. 연구 목적을 달성하기 위하여 실증적 조사를 통하여 다양한 결정변수 도출, 정성적 변수와 정량적 변수의 결합, 타당하고 신뢰성 있는 입지결정변수들과 요인을 도출하고자 시도하였다. 이를 위하여 신뢰성 분석과 타당성 분석, 탐색적 요인분석과 확인적 요인분석, 그리고 다중회귀분석 등을 사용하여 전시컨벤션센터의 입지결정요인의 도출과 건립 필요성과의 관계를 고찰하였다. 연구의 결과 “주변 전시장 요인”, “지역 인프라 요인”, “전시참가 수요자 요인”, “전시 관련 지역산업 요인”, “지역경제 요인”, “지자체의 네트워크능력 요인” 등 6개의 전시컨벤션센터의 공간적 입지결정요인이 도출되었다. 이는 기존의 전시컨벤션센터 건립 분야 연구에서는 행해지지 않았던 시도로써 향후 전시컨벤션센터를 신․증축함에 있어 정부 및 지자체에서 수급분석 및 입지타당성을 결정할 수 있는 근거로 활용될 수 있을 것이다.

This study aims to examine the need for an exhibition center in a local community and to identify the factors that should be taken into consideration when choosing its location. The purpose of this study achieved through literature review and empirical studies from exhibition industry stakeholders. In this study, we conduct literature review along with examination of the preliminary feasibility analysis done by the government (KDI, 2006~2012) and the construction standards of the exhibition center set by Ministry of Trade, Industry and Energy (MOTIE) in order to develop a set of factors that should be considered when choosing location for an exhibition center. In most previous studies, the center’s operation is examined without observing the features and characteristics of the exhibition center. To solve this problem, combinations of qualitative and quantitative approaches were used. Here, we also draw various location determinants from the literatures and run reliability analysis to verify the significance of each determinant. After the reliability analysis, exploratory and confirmatory factor analyses were performed. We then conduct a multiple regression analysis to examine the relationship between determinants and the necessity of the exhibition center. In this study, six factors are identified and further examined: local environment, local infrastructure, potential exhibition participants, local exhibition industry, local economy, and local government’s network. Based on the outcomes of this study, the determinants of location choice that we have identified in the study should be taken into account during local government’s decision-making process for the construction and expansion of the exhibition center.

예비타당성조사는 조사 자체의 투명성과 공정성 그리고 객관성을 보다 높이기 위해 한국개발연구원이 자체 개발한 조사수행의 일반지침과 사업부문별 세부적 분석 표준지침에 입각하여 조사가 수행되었다는 점에서, 기존의 타당성조사 등 여타의 조사보고서에 비하여 진일보된 체계를 갖추었다는 평가를 받았다. 그러나 예비타당성조사의 기타사업(문화·관광·체육·과학부분 사업)부분은 예비타당성조사의 타 부분에 비해 사업의 성격과 기능이 복잡․다양해서 사업에 따라서 편익, 수입의 주요항목에 큰 차이가 있어 표준화가 어렵다는 한계가 있으며, 문화·관광·체육·과학부분의 예비타당성조사의 표준지침 연구를 위한 사례 분석 시 전시컨벤션센터의 특징과 역할, 경제적 파급효과에 대한 심도 있는 검토가 없었다. 이로 인해 전시컨벤션센터의 확장에 대한 예비타당성조사를 표준지침에 따라서 진행할 경우 전시컨벤션센터의 특성을 정확히 반영하지 못한다는 문제가 발생하게 되었다. 본 연구는 예비타당성조사가 포함하여야 할 정책적, 경제적 분석의 일환으로서 전시컨벤션센터의 특징과 역할, 그 경제적 파급효과를 살펴보고, 이를 기존에 시행된 전시컨벤션센터의 확충을 위한 예비타당성조사의 사례와 비교하여서 전시컨벤션센터의 실질적인 가치와 경제적 파급효과를 예비타당성조사에 반영하는 방안을 모색하는 것을 목적으로 하였다. 연구를 위한 이론적 기초를 위하여 전시컨벤션센터의 기능과 역할, 파급효과, 전시컨벤션산업의 경제적 파급효과에 대한 국내외 선행연구를 분석하였으며, 예비타당성조사의 절차와 그 이론적 배경을 분석하였다. 일련의 분석을 통해 예비타당성조사는 경제적 타당성을 NPV, IRR, B/C ratio 등의 계량화가 가능한 수익률지표를 통해 검증한다는 점을 확인하였다. 전시컨벤션센터의 확장에 따른 예비타당성조사의 사례는 그 동안 시행된 KINTEX, EXCO, BEXCO 3건의 전시컨벤션센터의 확장에 따른 예비타당성조사를 분석하였다. 결론적으로 본 연구를 통해서 전시컨벤션센터의 확장에 대한 예비타당성조사는 다른 분야의 예비타당성조사를 통해 정형화된 수익률지표나 분석방식을 준용할 경우, 전시컨벤션센터의 기능과 역할, 특성을 제대로 반영하지 못하며 그 결과가 일정부분 왜곡될 수 있다는 사실을 확인하였다. 또한 예비타당성조사는 전시컨벤션센터가 가지고 있는 파급효과를 반영하여야 하며, 이를 위해서 전시컨벤션센터의 경제적 가치에 초점을 둔 다양한 파급효과를 분석하고, 파급효과의 편익을 추정하는 방안에 대한 고려가 있어야 함을 시사하고 있다.

This study tried to find out the measure of the economic value of an exhibition and convention center for economic analysis of preliminary feasibility study(PFS). To achieve this purpose, the basic theory on the major concepts and characteristics of an exhibition and convention center were reviewed. The major factors related to the benefits on regional economy of an exhibition and convention industry were reviewed. Also, the basic theory and characteristics of PFS and it's tools of economic analysis were studied and fact-finding was made. The review and study on the benefits on regional economy of an exhibition and convention industry, showed that there is no debate as to the place of trade fairs and conventions in city and national economic development. It generates local income, employment, and output, and increases the volume of economic activity occurring nationally. But all the fact-finding results of PFS on expansion of three exhibition and convention centers(KINTEX in Goyang, EXCO in Daegu, and BEXCO in Busan) reveled some doubts on expansion in terms of economic efficiency. This study discovered that PFS's economically doubtful results of expansion of 3 exhibition and convention centers were came from mis-estimating the benefit categories on the economic effects of the centers. Underestimating the benefits and overestimating the costs on expanding and operating the centers were resulted by the logical mistakes in estimating benefit categories of the centers. Also, benefits of exhibition and convention industry related those companies who directly increase their sales through on site the events such as contractors, logistics, food and beverage, etc., were missing in estimating the benefits of the centers by the logical mistakes. And the same happening was occurred to benefits of tenants of the center who create added value in operating the centers.

The purpose of this research is to find out the relationships among intellectual capital, knowledge management and organizational effectiveness in exhibition and convention centers in Korea and to suggest which components should be employed to improve organizational effectiveness for the strategic management of centers. To achieve the goal, composition factors were extracted through broad review of previous researches, hypotheses were established and empirical survey was carried out using questionnaire. The results of this research are presented as follows: First, centers should focus on employees' competence and creativity of human capital, enterprise culture and efficiency of structural capital and customer inducement and customer management of customer capital to facilitate knowledge management activity. Second, centers should concentrate on employees' competence, enterprise culture, information & technology, efficiency, customer inducement and customer management to improve organizational effectiveness. Third, centers should facilitate knowledge creation and knowledge sharing to improve organizational effectiveness.

본 연구는 전시컨벤션센터의 서비스품질이 참가자충성도에 미치는 영향과 매개요인간의 관계성을 규명하여 이에 따른 시사점을 제공하고자 하였다. 또한 만성적자에 시달리고 있는 전시컨벤션센터를 대상으로 서비스품질과 참가자충성도 사이에서 매개역할을 하는 변수들을 정의하고, Liseral 8.30 통계프로그램을 이용한 경로분석을 통하여 각 변수들 간의 영향관계를 검증하였다. 전시컨벤션센터의 서비스품질은 참가자만족과 참가자에 대한 충성도에 직접적인영향과 전시컨벤션센터의 서비스가치, 전시컨벤션센터 이미지라는 매개변수를 통해서도 영향을 미친다는 사실을 확인함으로써 향후 이 분야 연구의 방향을 제시해 준다고 할 수 있다.

The purpose of this study is to investigate the impact of participant loyalty and the relation of intermediation factor in exhibition & convention center. Also, to define variables that take a intermediation role between service quality and participant loyalty with exhibition & convention center in the state of continuous loss operating. To verify this, the relation each variables through Path analysis using Liseral 8.30 is performed. According to the result, with the parameter of exhibition & convention center image's, the service value of exhibition & convention center has effect on participant satisfaction.

This study identifies convention, effectiveness, and organizational effectiveness. The attribute for the organizational effectiveness were measured using 15 items. The factors involved in the organizational effectiveness were analysis four factors emerged. The result are as follows. Four factors such as organization operational effectiveness, self-actual improvement, internal management and overall satisfaction were identified for measuring and evaluating convention center.Method of analysis involves t-test and ANOVA in this study. The result show that there are explicit differences in the organizational effectiveness by the age, education level, carrier.

This study was conducted to provide basic data for preparing a development policy for the exhibition and convention industry in the future by empirically analyzing the current status of exhibition and convention holding, regional distribution, and operation status. From 2012 to 2019, China's exhibition and convention industry experienced continuous quantitative growth at an average annual rate of 8-10 % in terms of the total number of exhibitions and conventions, total exhibition area, and total quantity. However, 70% of the exhibition convention centers were distributed among the seven major regions of China, mainly in Hwadong, Hwanam, and Hwabuk. In addition, the operation rate of the exhibition and convention center was above 50% for the top seven, which was less than 2% of the total. Since 2020, due to the COVID-19 pandemic, online exhibition conventions have become an opportunity to emerge with an 11% share of the total.