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호텔리조트연구 [Journal of Hotel Resort]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    한국호텔리조트학회 [Korea Hotel Resort Casino Association]
  • ISSN
    1598-7760
  • 간기
    반년간
  • 수록기간
    2008~2018
  • 등재여부
    KCI 등재후보
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제16권 제1호 (16건)
No
1

호텔기업의 창조경영을 기반으로 한 지속가능경영활동이 경쟁우위 및 경영성과에 미치는 영향

박종철, 권봉헌

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.5-28

※ 기관로그인 시 무료 이용이 가능합니다.

The purpose of this study is to test the structural relationships of creativity management, sustainability management activity, competitive advantage and business performance among the Hotel industry. To accomplish the study goal, a field survey was conducted by the customers in the Deluxe Hotel in Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS(12.0) and AMOS(6.0). The results of this study were summarized as follows; First, all of the promotion factors, major activities positively affect on the level of hotel enterprise sustainability management activity, competitive advantage and the level of business performance. Second, economic sustainability, environmental sustainability has a significantly positive effect on the competitive advantage. Third, economic sustainability, environmaetal sustainability has a significantly positive effect on the business performance. At the last chapter, the paper concludes with discussions and the managerial implications for the effective industries policies.

6,100원

2

긍정심리자본이 직무열의와 조직유효성에 미치는 영향 - 서울시내 특1급 호텔 식음료부서를 중심으로 -

채신석

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.29-52

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The aim of this research was to investigate the Positive psychological capital as it was perceived by hotel food and beverage employees and to examine the effects of the perceived job engagement on organizational commitment, organizational citizen behavior and job burnout. Data were collected from hotel food and beverage employees at 10 five star hotels in Seoul. A total of 232 samples were finally used for the analysis. The statistical tools to be undertaken this research were frequency analysis, confirmatory factor analysis and discriminant validity analysis using the statistical package of SPSS(18.0) and AMOS(18.0). The results of the analysis showed that perceived Positive psychological capital had significant effect on organizational commitment while the organizational citizen behavior and job burnout did not. The results also indicated that job engagement had significant effect on organizational commitment, organizational citizen behavior and job burnout. Practical implications and limitation of the study are discussed within.

6,100원

3

호텔 아웃소싱 직원의 직무만족과 조직몰입과의 관계 - 경영방식이 다른 특1급 호텔을 중심으로 -

박영기, 박재성, 이상희

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.53-68

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This study purposes to analyze the relationship between work satisfaction and organizational commitment recognized by outsourcing employees working at a hotel, and the differences between management method of chain and non-chain hotels to drag practical implications to effectively manage outsourcing employees who would work at various departments of hotels in the future, and to propose the improvement measures. The summary of the analysis and result through hypothesis verification are as follows. First of all, for the general characteristics of a sample, the age group of outsourcing employees was mostly 40s and 50s, and females were more than male in gender. Second, the work satisfaction had an effect to the organizational commitment for the relationship between work satisfaction and organizational commitment of outsourcing employees. That is, interest in work, opportunity for promotion, psychological stability and working environment had an effect to an organization concentration. Third, the difference in work satisfaction of chain and non-chain outsourcing employees with different management method showed higher work satisfaction from chain hotel employees, however, higher work satisfaction in the working environment and psychological stability were high from non-chain hotel employees.

4,900원

4

호텔 감정노동을 고려한 호텔서비스 매뉴얼 연구

김혁수

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.69-83

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It is hard to deny that there has been an accident that I thought to be the best service management by keeping the surface behavior (service standard rules) strictly emphasized strictly to the detailed behavior of the hotel service manual. However, it is necessary to change and complement the establishment of service management and service manuals in the hotel industry in an environment where emotional labor problems of emotional workers such as customers are becoming social problems and industrial safety health laws are also being enacted. is. Until now, there have been a lot of researches on the emotional labor, but there is no study on the service rules considering emotional labor problems applicable in the hotel business. For the emotional labor problem, which has been presented continuously and is being brought to the society in recent years, it has been suggested that the compulsory adherence to the over-quantified service standard manual in the hotel industry may induce the employee to feel the emotional labor problem. Analysis as perspective dimension also needs to be studied. Through the self-leadership concept and education program introduced, the empathy can be expressed by the emotions of the customers who correspond to the inner workings of the emotional labor methods, and it is possible to express their feelings, and further the confidence and self-efficacy in the customer service work, And suggests implications for service manuals, training, and evaluation.

4,800원

5

여행업의 가족 친화적 정책이 종사원의 직무만족과 조직몰입 및 이직의도에 미치는 영향

천덕희, 서정원

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.85-98

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This paper aims to examine the effects of family-friendly policies on job satisfaction, organizational commitment and turnover intention for travel agency workers. For a survey was conducted with big sized travel agencies' workers and total of 239 responses were used for the analysis. The results of factor analysis show that family-friendly policies, job satisfaction, organizational commitment and turnover intention were classified into a single dimension. The results of the hypothesis showed that family-friendly policies had positive effects on job satisfaction and organizational commitment. Job satisfaction had positive an effect on organizational commitment and a negative effect on turnover intention. Also organizational commitment had a negative effect on turnover intention significantly.

4,600원

6

여행업 종사원의 직무스트레스가 서비스회복노력에미치는 영향 - 자아효능감의 매개효과를 중심으로 -

이강욱, 지명원

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.99-117

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The purpose of this study was to investigate the relationship among job stress, service recovery effort and self-efficiency of travel agency employees, and to identify the mediated effects of self efficiency on the relationship between job stress and service recovery effort. For the empirical study, 262 valid questionnaires were collected and analysed to test the relationship of variables used in this study. Results of the study showed that job stress significantly influenced service recovery effort and self-efficiency of employees. Also, it is identified that service recovery effort is influenced by self-efficiency of employees. In addition, the results revealed that self-efficiency have a partial mediated effect on relationship between job stress and service recovery effort. From these results, we can expected that strong job stress of employees lead to weak service recovery effort and self-efficiency. Higher Self-efficiency, on the other hand, lead to more active service recovery efforts. Also, Self efficiency relieve the negative impact of job stress on service recovery effort of employees.

5,400원

7

해외박람회 전문여행사 웹사이트의 E-서비스품질이 신뢰와 만족 및 구매의도에 미치는 영향

김경희

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.119-136

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This study is aims to examine the effects of the website's e-Service Quality of Exhibition Travel Agencies on Trust, Satisfaction and Purchase Intention. To achieve the purpose, the questionnaires, total 180, were distributed for 2 weeks to users who have experienced visiting websites of Exhibition Travel Agencies and purhcasing the travel products but finally 173 valid samples were analyzed by SPSS for window Ver 21.0. The following results were obtained. First, the three factors, ‘informative', 'responsiveness', 'security', were drawn by factor analysis for the website's e-service quality of exhibition travel agencies scale. Second, these three factors in e-service quality effected on trust. It means that the higher the website's e-service quality, the higher the trust. Third, trust effects on satisfaction and purchase intention too. Directions for further research on e-service quality of travel agency are offered. Managerial implications stemming from the empirical findings about this study are also discussed.

5,200원

8

리더십 유형에 따른 항공사 조직 구성원의 상사신뢰와 혁신행동의 관계 연구

박승식, 석창권

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.137-150

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The objective of this study is to examine the relationship of Airline employee's supervisor trust and innovative behavior related the two type of leadership – transformational leadership and servant leadership. This study used a self-administered questionnaire to airline ground staffs from two national carriers and a total of 255 questionnaires were used for analysis. The results show that both leaderships have effect on employee's supervisor trust. However servant leadership has stronger effect toward supervisors than transformational leadership. It means the changing times are encouraging the leader to take care of their staffs sincerely rather than reign over their team. Furthermore it was found that employee's supervisor trust and innovative behavior were related positively. Therefore airline team managers or supervisors need both transformational and servant leadership in order to secure trust from their subordinate or colleague. The trust will derive employee's innovative behavior and consequently it will enhance their business performance.

4,600원

9

항공사 브랜드의 원산지이미지 효과에 관한 연구 - 소비자 자민족중심주의를 중심으로 한 중국과 일본관광객 간의 비교 -

안대천, 김미정, 왕진

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.151-173

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This study examines the structural relationships between consumer ethnocentrism, brand image of country of origin, brand attitude, and purchase intention of airline services. The difference in consumer ethnocentrism and its effect on brand image of country of origin is also examined between Chinese and Japanese tourists in Korea. The results from a sample of 400 potential tourists show that ethnocentrism influences brand image of country of origin, which in turn influences brand attitude and purchase intention. In addition, Chinese and Japanese tourists differ in the degree of ethnocentrism and its effect on brand image of country of origin. These findings suggest that airline marketers should recognize the role of consumer ethnocentrism in the development of brand image of country origin and the cross-cultural difference in the effect of ethnocentrism between China and Japan. Ethnocentrism-based customized marketing strategies are recommended for airline marketers, too.

6,000원

10

항공사 객실승무원의 셀프리더십이 서비스유연성과 긍정정서표현에 미치는 영향

이종호

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.175-196

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The purpose of this study was to investigate the effect of flight attendants' self-leadership on service flexibility and positive emotional displays. Data was obtained from a survey of 228 flight attendants of a major airline company in South Korea. The results were as follows: self-leadership and service flexibility had a significant effect on positive emotional displays. Service flexibility enhanced positive emotional displays. Further service flexibility were found to partially mediate the relationship between self-leadership and positive emotional displays. These results suggest that service organizations such as airline companies should consider how to magnify the self-leadership of employees in order to improve their overall service flexibility and positive emotional displays.

5,800원

11

항공사의 메세나 활동에 대한 소비자 인식이 브랜드 연상과 브랜드 충성도에 미치는 영향

이민순, 조재수

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.197-218

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Recently, companies have carried out mécénat activities more than ever. There is, however, little research on antecedents that determine effects of consumers' perceptions toward mécénat activities. The positive impact of an enhanced corporate brand associations on brand loyalty is another research field with much to explore. The aims of this study is to find the antecedents determining the effects of mécénat on brand associations of corporate sincere and professional as well as on consumer brand loyalty. The results show that consumers' perceived motivation, consistency, and fit factors positively influence associations such as sincerity and professionality. And then associations positively affects brand loyalty. We expect that these results will raise the perception of the necessity and importance of mécénat activities. This study provides strategic implications to marketing managers, as mécénat activities can boost brand associations and brand loyalty.

5,800원

12

공연예술 관람객의 관광만족도 결정요인 분석 - 경포 썸머페스티벌을 중심으로 -

정의선

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.219-239

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The purpose of this study is to analyze the effects of quality attributes of Gyeongpo Summer Festival on the overall satisfaction from visitors, comparing the results from Three-Factor Theory and Two-Factor Theory of Satisfaction based on multi-regression model. The Two-Factor Theory shows the findings that quality attributes such as programs, information, facilities and regional identity have affirmative effects upon overall satisfaction. However, the Three Factor Theory represents the symmetric consequences that performance factors such as programs are not only affirmative and but also negative upon overall satisfaction, and the asymmetric ones that excitement factors such as facilities have no negative effects, while basic factors such as information and district identity are only negative. Therefore, in order to increase the overall satisfaction, it is necessary to construct the program which is the performance factor interestingly, and to minimize the discomfort of basic factors(performance information, regional identity), and to take measures to feel joy of excitement factors(facility environment).

5,700원

13

동계올림픽 개최지역의 외식업소 서비스품질 인식에 관한 연구 - 강릉시 방문객을 대상으로 -

최웅

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.241-258

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The purpose of this study is to investigate service quality of restaurants in Gangneung because many domestic and foreign tourists will visit to Gangneung which is the heart of Olympic Winter Games PyeongChang 2018. The data were collected from August 1st, 2016 to August 20th, 2016. Implications are as follows: First, considering that the factor having the greatest influence on customer satisfaction among service quality factors shows the importance of employees' attitude, speeches, appearances, clothes, etc. as service encounter, it is necessary that for the long-term development of Gangneung region's food service industry, there should be a continuous education and management for employees' customer- oriented service mind. The second finding is that service quality positively influenced customer satisfaction and behavioral intentions. The third finding is that customer satisfaction was a intervening variable between customer satisfaction and behavioral intentions.

5,200원

14

꽃박람회 회복환경지각에 따른 방문객의 감정이 만족에 미치는 영향 - 2016년 대구 꽃박람회 방문객을 대상으로 -

이애용, 홍경완

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.259-282

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As studies have been conducted on the importance of natural environment and its restorative effect, studies have been conducted on psychological restorative effect and satisfaction also in studies on leisure activities. However, a majority of studies were on leisure activities through natural environment, and studies on outdoor exhibition & show space including the natural environment element are lacking. Accordingly, this study aims to examine whether flower shows that include many natural environment elements also have the psychological restorative effect from nature, as well as emotion from restorative effect also has effects on flower show satisfaction. The empirical analysis results of the research hypotheses proposed in this study can be summarized as follow. First, five factors of perceived restorative environment of flower show, namely, being away, fascination, coherence, compatibility, and legibility were found to have positive effects on emotional factor. Second, emotional factor of flower show visitors was found to have positive effects on satisfaction. In conclusion, it can be expected through this study, which has identified the factor of perceived restorative environment through outdoor exhibition & show including natural environmental element that had not been examined, that follow-up studies will be conducted on perceived restorative environment through exhibition & shows or festival.

6,100원

15

외식업체 조리종사자의 감정노동이 직무갈등과 조직성과에 미치는 영향

송기옥

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.283-303

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The purpose of this study was to provide the foodservice industry cook employees on emotional labor with basic materials as well as to provide basic materials for job conflict and organization performance. therefore, a survey was conducted for 17 days from may. 15 to 31, 2016 and 320 were used analysis SPSS 20.0 was performed. The analysis results can be summarized as below. Firstly, business conflicts are surface behaviors, internal actions are positive, in business communication, surface action is positive, internal action is negative, in the performance of work, surface act, internal action is negative. Secondly, in terms of job satisfaction and organizational performance surface behavior, internal behavior is positive, Thirdly, In job satisfaction, job conflict and job performance were significant, business communication is not significant. The role of a kitchen cook is very important in a restaurant, it has a lot of influence on the conflict and performance of the organization due to emotional labor.

5,700원

16

외식산업 분야 구전 커뮤니케이션 연구 동향 분석

신서영

한국호텔리조트학회 호텔리조트연구 제16권 제1호 2017.02 pp.305-321

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This paper provided a content analysis of 51 studies in the field of Word-of-Mouth(WOM) in restaurant industry which were published from 2000 through 2015. These articles were cross analyzed by journal, research topic, research subject, research design. Three main themes of WOM communication research have been identified which were WOM as an outcome factor, WOM influences, and WOM model development. The results of research subject analysis showed that the papers of off-line WOM were occupied most, however, as time went on, a trend was observed that studies were expanded to on-line WOM. In terms of research design, empirical research using a type of questionnaire was main format used. The results of this study are expected to contribute to providing restaurant researchers and practitioners insights of research for effectively using WOM as a competitive marketing strategy.

5,100원

 
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