Earticle

초록

영어

The objective of this study is to examine the effect of the esthetic salons’ service quality, attractiveness of alternatives, switching cost, service involvement on the service loyalty. To accomplish this purpose, this studies have begun to a review of the literature on service quality, attractiveness of alternatives, switching cost, service loyalty. The research hypothesis were tested by Multiple Regression analysis by using SPSS 11.0. I used Reliability analysis and Factor analysis to assess the measurement reliability and validity. The measure instrument proved to be quite valid and reliable. In Conclusion, service quality was found to have a positive effect on service loyalty. Each service quality dimension had a significant effect on service loyalty. This result well explains the study intention and the role of the parameters and means that the high service quality is related with the service loyalty. And service loyalty is influenced by attractiveness of alternatives, service involvement, switching cost.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 피부미용 서비스 현황 및 특성
  2. 피부미용서비스 품질(Service Quality)
  3. 서비스 관여도(Service Involvement)
  4. 대안의 매력도(Attractiveness of Alternatives)
  5. 전환비용(Switching Costs)
  6. 서비스 충성도(Service Loyalty)
 Ⅲ. 연구 방법
  1. 개념적 연구모형
  2. 가설의 설정
  3. 변수의 조작적 정의 및 척도
  4. 자료수집 및 표본의 특성
  5. 자료분석
 Ⅳ. 연구 방법
  1. 요인분석
  2. 신뢰도 분석
  3. 상관관계분석
  4. 연구가설 검증결과
 Ⅴ. 결론 및 제언
 참고문헌

키워드

저자

• 이유미 [ You-Mi Lee | 호서대학교 뷰티디자인과(Dept. of Beauty Design, Hoseo University) ] 교신저자
• 김현남 [ Hyun-Nam Kim | 남부대학교 향장미용학과(Dept. of Cosmetic Science, Nambu University) ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  코리아뷰티디자인학회지 [Journal of the Korea Beauty Design Society]

• 간기

  연3회

• pISSN

  1738-9704

• 수록기간

  2005~2015

• 십진분류

  KDC 593 DDC 646