Integrative framework for the determinants of market entry : Synthesis of three alternatives based on conventional theories
시장진입 결정인자에 대한 통합모형: 전통적 이론에 근거한 세 가지 대안의 종합
Abstract Ⅰ. Introduction Ⅱ. Literature Review 2.1 Researching Conventional Theories About Entry Mode Choice 2.2 Previous Empirical Studies Ⅲ. Synthesis of Theories through Comparison of ThreeInternational Expansions 3.1 FDI versus licensing 3.2 WOS versus IJV 3.3 Additional Contingencies for Establishment of IJVs Ⅳ. Conclusion and Further Research References 논문초록