Earticle

현재 위치 Home

개인의 업무 네트워크 특성에 따른 동시적 CMC의 영향: 매체 동시성 이론 관점
The Effect of Synchronous CMC Technology by Task Network: A Perspective of Media Synchronicity Theory

첫 페이지 보기
  • 발행기관
    한국경영정보학회 바로가기
  • 간행물
    Asia Pacific Journal of Information Systems KCI 등재 바로가기
  • 통권
    제18권 제3호 (2008.09)바로가기
  • 페이지
    pp.21-43
  • 저자
    김민수, 박철우, 양희동
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A91787

※ 기관로그인 시 무료 이용이 가능합니다.

6,000원

원문정보

초록

영어
The task network which is formed of different individuals can be recognized as a social network. Therefore, the way to communicate with people inside or outside the network has considerable influence on their outcome. Moreover, the position on which a member stands in a network shows the different effects of the information systems supporting communication with others. In this paper, it is to be studied how personal CMC (computer-mediated communication) tools affect the mission that those who work for a network perform through diverse task networks.
Especially, we focused on synchronicity of CMC. On this score, the perspective of Media Synchronicity Theory was taken that had been suggested by criticizing Media Richness Theory. It is the objective, from this perspective, to find which characteristics of networks make the value of IT supporting synchronicity high. In the research trends of social networks, there have been two traditional perspectives to explain the effect of network: embeddedness and diversity ones. These differ from the aspect which type of social network can provide much more economic benefits. As similar studies have been reported by various researchers, these are also divided into the bonding and bridging views which are based on internal and external tie, respectively.
Size, density, and centrality were measured as the characteristics of personal task networks. Size means the level of relationship between members. It is the total number of other colleagues who work with a specific member for a certain project. It means, the larger the size of task network, the more the number of coworkers who interact each other through the job. Density is the ratio of the number of relationships arranged actually to the total number of available ones. In an ego-centered network, it is defined as the ratio of the number of relationship made really to the total number of possible ones between members who are actually involved each other. The higher the level of density, the larger the number of projects on which the members collaborate. Centrality means that his/her position is on the exact center of whole network. There are several methods to measure it. In this research, betweenness centrality was adopted among them. It is measured by the position on which one member stands between others in a network.
The determinant to raise its level is the shortest geodesic that represents the shortest distance between members. Centrality also indicates the level of role as a broker among others.
To verify the hypotheses, we interviewed and surveyed a group of employees of a nationwide financial organization in which a groupware system is used. They were questioned about two CMC applications: MSN with a higher level of synchronicity and email with a lower one.
As a result, the larger the size of his/her own task network, the smaller its density and the higher the level of his/her centrality, the higher the level of the effect using the task network with CMC tools. Above all, this positive effect is verified to be much more produced while using CMC applications with higher-level synchronicity.
Among the a variety of situations under which the use of CMC gives more benefits, this research is considered as one of rare cases regarding the characteristics of task network as moderators by focusing ITs for the operation of his/her own task network. It is another contribution of this research to prove empirically that the values of information system depend on the social, or comparative, characteristic of time. Though the same amount of time is shared, the social characteristics of users change its value. In addition, it is significant to examine empirically that the ITs with higher-level synchronicity have the positive effect on productivity. Many businesses are worried about the negative effect of synchronous ITs, for their employees are likely to use them for personal social activities. However, this research can help to dismiss the concern against CMC tools.

목차

Abstract
 Ⅰ. 서론: 동시성과 정보 기술
 Ⅱ. 문헌 연구
  2.1 시간과 정보 시스템
  2.2 매체 동시성 이론 에 입각한 이메일과메신저 비교
  2.3 사회 연결망의 효과를 설명하는 관점
 Ⅲ. 연구 모형 및 가설
 Ⅳ. 방법론
  4.1 개념의 조작적 정의
  4.2 자료의 수집, 연구 방법 및 구성
 Ⅴ. 분석 결과
 Ⅵ. 토론 및 결론
 참고문헌
 부록

키워드

Media Synchronicity Theory Social Network Task Network CMC Synchronicity

저자

  • 김민수 [ Min Soo Kim | 한양대학교 경영대학 부교수 ]
  • 박철우 [ Chulwoo Park | 서울대학교 경영연구소 객원연구원 ]
  • 양희동 [ Heedong Yang | 이화여자대학교 경영대학 경영학과 교수 ] 교신저자

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국경영정보학회 [The Korea Society of Management information Systems]
  • 설립연도
    1989
  • 분야
    사회과학>경영학
  • 소개
    이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.

간행물

  • 간행물명
    Asia Pacific Journal of Information Systems
  • 간기
    계간
  • pISSN
    2288-5404
  • eISSN
    2288-6818
  • 수록기간
    1990~2026
  • 등재여부
    KCI 등재,SCOPUS
  • 십진분류
    KDC 325 DDC 658

이 권호 내 다른 논문 / Asia Pacific Journal of Information Systems 제18권 제3호

    피인용수 : 0(자료제공 : 네이버학술정보)

    함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.

      페이지 저장