Earticle

초록

영어

International software providers have entered China market in recent years. One typical example is MSN. As an indigenous IT products, QQ provides almost the same functions as MSN and competes with MSN for years. Market survey indicates that QQ dominates the local instance message market. Why QQ could win the battle with MSN in China market? In this paper, we investigate the detailed designs of MSN vs. QQ, focusing in particular on their privacy protection. We find that, in general, users’ privacy concern level is low in China. Users show inclination to be connected with strangers in virtual community. They may trade off certain level of privacy protection to gain the chance of visiting by strangers. Moreover, in the position of control could mitigate users’ privacy concern. Indigenous IT products, such as QQ, understand and leverage users’ behavior. By lowering privacy protection and providing various control tools, QQ successfully caters to the need of young generation in China, which is main Internet users in China. Such results shed light on how to survive in China market for international IT product providers.

목차

Abstract
 1. Introduction
 2. Comparison of Different Functional Designs of MSN and QQ
 3. Interviews with MSN and QQ Users
 4. Discussion
 5. Conclusion
 References

저자

• Zhaoli Meng [ Renmin University, China ]
• Meiyun Zuo [ Renmin University, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Security and Its Applications

• 간기

  격월간

• pISSN

  1738-9976

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605