ABSTRACT I. Introduction II. Literature Review 1. Goal orientations 2. Measurement III. Hyptheses IV. Research Method 1. The sample 2. Measurement V. Results 1. Demographic description of the sample 2. Reliability analysis 3. Assessment of the measurement model 4. Assessment of the structural model 5. Hypothesis testing VI. Conclusion REFERENCES
키워드
Goal orientationssales performancehotel industry
저자
Kim, Byeong-Yong [ The University of Suwon, Hotel & Tourism Management ]