ABSTRACT I. Introduction II. Theoretical background 1. Customer knowledge process 2. Antecedents of customer knowledge process 3. Firm performance III. A conceptual framwork and hypothesis 1. A conceptual framework 2. Hypothesis development IV. Methodology 1. The sample and data collection 2. Measurement V. Results 1. Reliability analysis 2. The measurement model 3. The structural model VI. Implications VII. Conclusion REFERENCES