Earticle

초록

영어

This study plans to conceptualize the media flow and habit to explain the internet addiction like game addiction, shopping addiction on the computer mediated communication. While the concept of internet addiction is negative and pathological, 'the media habit strength' is neutral and cognitive. And the media habit strength is better than simple media use to explain the heavy and problematic internet use.
Some researches pay attention to the 'media habit' as one factor of gratifications that audience gets from using the mass media. At the early stage of the media habit, audience makes the active and selective choices of media channel or site. But through the repeat viewing and the sufficient media experience audience forms the patterned viewing habits. Patterned exposure and
television dependency relationships interact to creates a 'habit'. These spiral of reinforcement of television is two step model of media habits.
We describe the predicting variables which have a relationship with 'internet habit strength'. It is likely that individuals who prefer online social interaction also develop the strong media habit. And the ritualized use motivations(escape and pass time) will be positively related to the internet habit strength. Finally psychosocial distressed individuals(including chronic loneliness and depression) will have the strong internet habit.

목차

[ABSTRACT]
 Ⅰ. 서론
 Ⅱ. 매체 몰입 및 습관, 그리고 매체 중독
  1. 매체와 중독의 관계
  2. 매체 몰입의 정의와 하위 개념
  3. 매체 몰입과 매체 중독
 Ⅲ. 매체 습관 연구의 역사
  1. 심리학 분야에서 습관 개념
  2. 미디어 이용 습관
 Ⅳ. 매체 이용 및 습관의 2단계 순환 모델
 Ⅳ. 인터넷 몰입의 사회심리적 관점: 크라우트의 사회적 보완 가설매체 습관의 강도나 인터넷 몰입을 예측하고 설명하는 틀로는 크게 사회심리적 가설과 동
 Ⅴ. 인터넷 몰입의 동기적 접근
  1. 인터넷의 상호작용 동기
  2. 기분 전환(pass time)과 현실도피(escape) 동기
 Ⅵ. 논의
 참고문헌

키워드

저자

• 이건혁 [ Gunhyuk Lee | 창원대학교 신문방송학과 조교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  지역발전연구 [JOURNAL OF KOERAN REGIONAL DEVELOPMENT]

• 간기

  격년간

• pISSN

  1598-5334

• 수록기간

  2001~2021

• 십진분류

  KDC 309 DDC 300