Abstract 1. INTRODUCTION 2. CULTURE VERSUS SOCIETY 2.1. THE LEGITIMATION' OF SUBCULTURES 2.2. POLITICAL SOCIALIZATION 3. SHAME VERSUS GUILT CULTURES 4. SHAME AND SAVING FACE 5. PUBLIC AND PRIVATE SELF IN WESTERN CULTURE 5.1. THE PROXEMICS OF SELF 6. CONCLUDING REMARKS Notes REFERENCES