Earticle

초록

영어

This study identifies key determinants and types of participation in UCC Services. The research examines the how the major factors in perception of social presence, fun and entertainment, self-expression, arousal, human relations, positive feedback, information sharing, monetary business opportunity, and user friendliness of web structure contribute to participation in UCC Services. The data used in this study were collected by a web-based survey so that 629 internet users were available for analysis. Some of the practical implications of the results are follows. We have categorized that the type of people participating in UCC Services were readers, modifiers, remixers, and creators. Digital consumers directly connected with other consumers by producing their own digital contents. Multiple regression analysis among the creators group was not included due to small sample size. Self expression, fun and joy and the convenience of the web interface showed strong positive significant impacts on the UCC Service participation of all participation types. Information sharing, other's positive reputation and arousal showed a positive significant impact on the modifiers or remixers type groups. Monetary business opportunity and human relations were not significant in any UCC type group.

목차

Abstract
 I. 서론
 II. 웹2.0과 UCC
  1. 웹2.0 환경에서의 소비자 참여
  2. UCC의 개념 및 참여유형
  3. 소비자들의 UCC 참여 동기로서 심리적 요인과 인프라적 요인
 III. 연구방법
  1. 자료의 수집 및 연구문제
  2. 분석도구, 분석방법 및 조작적 정의
 IV. 분석결과
 V. 결과 및 논의
 참고문헌

키워드

저자

• 김연정 [ Kim, Yeon Jeong | 호서대학교 디지털비지니스학부 ] 주저자, 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  가족자원경영과 정책(구 한국가족자원경영학회지) [Journal of Family Resource Management and Policy Review]

• 간기

  계간

• pISSN

  1738-0391

• eISSN

  2713-9662

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 590 DDC 640