Earticle

초록

영어

Purpose of this study was to analyze consumer behavior in the purchase of taurine-containing health supplements and to find out pharmacist's role to ensure safe use of health functional foods. A survey analysis was performed with a hundred consumers who visited community pharmacies. TV advertisement was the major information source for consumers and it was the most powerful direct reason for purchasing a specific brand of the taurine-containing product. This trend was more prominent in firm employed young male adult who were less than 40 years old. Interestingly, however, in-depth analysis revealed that small business owners, homemakers, and consumers older than 40 years used pharmacists or doctors for their information source, and their purchase behavior was significantly more affected by recommendation of the health professionals compared to TV advertisement. This contrast was consistent with trustability rating from the consumers. Furthermore, the above subpopulation trusted pharmacists more than doctors while the opposite subpopulation trusted doctors more than pharmacists. The reason for pharmacists' being the supreme trustable resource to the above subpopulation seems to be associated with trust relationship, which is constructed by close communication and sharing most part of daily life with the consumers.

목차

ABSTRACT
 연구방법
 연구결과 및 고찰
 결론
 참고문헌

키워드

저자

• 이효선 [ Hyo-Sun Lee | 영남대학교 임상약학대학원 ]
• 스리니바산 샨무감 [ Srinivasan Shanmugam | 영남대학교 약학대학 ]
• 유동주 [ Dong-Joo Yoo | 보스톤대학교 College fo Art and Sciences ]
• 이진엽 [ Jin-Yeop Lee | 영남대학교 약학대학 ]
• 용철순 [ Chul Soon Yong | 영남대학교 약학대학 ]
• 최한곤 [ Han-Gon Choi | 영남대학교 약학대학 ]
• 이종달 [ Jong Dal Rhee | 영남대학교 약학대학 ]
• 유봉규 [ Bong Kyu Yoo | 영남대학교 약학대학 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국임상약학회지 [Korean Journal of Clinical Pharmacy]

• 간기

  계간

• pISSN

  1226-6051

• 수록기간

  1991~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 518 DDC 615