Earticle

초록

영어

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.

목차

Abstract
 I. 서론
 II. 프리틴 세대의 화장에 대한 태도
  1. 프리틴 세대의 특징
  2. 프리틴 세대의 프리틴 화장에 대한 태도
 III. 연구 방법
  1. 연구문제
  2. 측정도구 및 측정방법
  3. 연구 대상 및 자료 수집
  4. 자료 분석
 IV. 결과 및 논의
  1. 프리틴 세대의 사회 심리적 특성, 외모에 대한 태도
  2. 프리틴 세대의 화장에 대한 태도와 화장품 구매 행동
  3. 프리틴 세대의 학년에 따른 외모 및 화장에 대한 관심도와 만족도
  4. 프리틴 세대의 학년에 따른 화장에 대한 태도와 화장품 구매 행동의 차이
 V. 결론
 참고문헌

키워드

저자

• 이지연 [ Ji-Youn Lee | 정암 미용고등학교 ] 교신저자
• 구자명 [ Ja-Myung Kuh | 성신여자대학교 의류학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국패션뷰티학회지 [Journal of the Korean Society of Fashion & Beauty]

• 간기

  연3회

• pISSN

  1738-0480

• 수록기간

  2003~2008

• 십진분류

  KDC 593 DDC 646