Earticle

초록

영어

As elderly population has been increasing, our society has to be prepared the social system. Especially female elderly increasing means that market will change and business model should also change. Every women want to be beautiful and looks young and as women get aged, women eager to be younger and beautiful more. The purposes of this study were to find out how was represented in cosmetic market ad and how elderly customers has been changed. In developed society, baby boomer has been increased, and their power of purchase also has been increased in cosmetic market. In our society, cosmetic market has been developing as customer's demand and whitening focused cosmetics has been increasing especially. Elderly skin need more moisture focused cosmetics and for developing the elderly cosmetic market in Korea, we need more research about korean elderly women's social psychological character and customer's character.

목차

Abstract
 I. 서론
 II. 실버 세대의 정의 및 특성
  1. 실버 세대의 정의
  2. 실버 세대의 특성
 III. 실버 산업과 소비자 행동 특성
  1. 실버 산업
  2. 실버 소비자 행동 특성
 IV.  실버 화장품 시장 현황
  1. 해외 실버 화장품 시장
  2. 국내 실버 화장품 시장
 V. 결론 및 제언
 참고문헌

키워드

저자

• 이주연 [ Ju-Yeon Lee | 건양대학교 의료뷰티학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국패션뷰티학회지 [Journal of the Korean Society of Fashion & Beauty]

• 간기

  연3회

• pISSN

  1738-0480

• 수록기간

  2003~2008

• 십진분류

  KDC 593 DDC 646