한국관광 데이터랩 기반 지역 관광수요 지표 간 관계 분석 : 항공수요 연구를 위한 기초 연구
Relationships among Regional Tourism Demand Indicators from the Korea Tourism Data Lab : A Preliminary Study for Aviation Demand Research
Regional tourism demand is an important regional factor in aviation demand research, but different big-data indicators may capture tourism activity in different ways. This study examines three behavior-based indicators generated from different data systems: navigation destination searches, reflecting interest in visiting a region; mobile-based non-resident visits, reflecting actual regional visits; and estimated credit-card-based tourism consumption, reflecting tourism-related economic activity. Although these indicators have been used in previous studies, few studies have directly compared their relationships across the same regions over the same period. Using data from 229 local areas in Korea from 2023 to 2025, this study employed correlation, partial correlation, regression, and supplementary spatial analysis. The results showed strong relationships among the three indicators, although these relationships weakened after controlling for regional size but remained statistically significant. These findings suggest that the three indicators are closely related while reflecting different aspects of regional tourism activity, highlighting the importance of considering their measurement characteristics when selecting and interpreting tourism-demand indicators. Academically, this study contributes to clarifying how regional tourism demand can be measured and interpreted using big-data indicators generated from different data systems. Practically, the findings highlight the need to consider indicator characteristics when using regional tourism data for tourism and aviation-related analysis. In particular, the study provides a preliminary empirical basis for selecting and interpreting regional tourism-demand indicators in future research linking regional tourism activity with airport passenger demand and operations.
목차
Abstract 1. 서론 2. 이론적 배경 2.1 항공교통과 관광수요의 관계 2.2 관광수요 측정을 위한 빅데이터 활용 3. 연구방법 3.1 분석자료 및 변수 3.2 분석방법 4. 분석결과 및 논의 4.1 기술통계 및 상관관계 4.2 지역규모 및 광역권 특성을 고려한 관광수요지표 간 관계 4.3 공간적 의존성을 고려한 추가분석 5. 결론 References