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문화외교의 현지와 전략과 제도적 실천: 일본 도쿄 주재 브라질대사관 사례를 중심으로
Localization Strategies and Institutional Practices of Cultural Diplomacy: The Case of the Embassy of Brazil in Tokyo, Japan
원문정보
초록
- 영어
- This study examines the localization strategies and institutional practices of Brazilian cultural diplomacy through the case of Instituto Guimaraes Rosa at the Embassy of Brazil in Tokyo. While Brazil possesses abundant cultural resources, including music, cinema, literature, visual arts, football, food, multiculturalism, and the Portuguese language, the institutionalization of its cultural diplomacy remains relatively underexplored, particularly in East Asian contexts. Focusing on Japan, this study analyzes how Brazilian cultural diplomacy is practiced in a specific local setting shaped by Brazil-Japan migration history, the Brazilian community in Japan, Japanese interest in Brazilian music, and the existing but limited institutional basis for Portuguese-language education. Methodologically, this study draws on theoretical discussions of public diplomacy and cultural diplomacy, official documents and institutional materials related to Brazilian cultural diplomacy, and field research based on an in-depth interview with an official of Instituto Guimaraes Rosa in Tokyo. The findings show that Brazilian cultural diplomacy in Japan operates not as a centralized, state-led model, but rather as a network-based form of cultural diplomacy that connects local cultural demand, private actors, universities, cultural institutions, curators, corporate sponsors, artists, and the Brazilian diaspora. The study also reveals important institutional limitations. Brazilian cultural diplomacy still faces challenges related to the absence of a clear long-term strategy, limited centralized coordination, dependence on private sponsorship, and the difficulty of expanding Portuguese-language education in Japan. Nevertheless, the case of Instituto Guimaraes Rosa in Tokyo demonstrates the potential of Brazilian cultural diplomacy to adapt flexibly to local contexts and to reconfigure Brazil’s image through cooperation with local actors.
저자
간행물 정보
발행기관
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- 발행기관명
- 동북아시아문화학회 [The Association of North-east Asian Cultures]
- 설립연도
- 2000
- 분야
- 복합학>학제간연구
- 소개
- 동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.
간행물
-
- 간행물명
- 동북아 문화연구 [Journal of North-east Asian Cultures]
- 간기
- 계간
- pISSN
- 1598-3692
- 수록기간
- 2001~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 910 DDC 950
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