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中国主持智能传播场景素养模型建构探究
Research on the Construction of Intelligent Communication Scene Literacy Model for Chinese Hosts
원문정보
초록
- 영어
- In the era of intelligent communication, algorithms and data have reshaped the communication ecosystem. Hosts are required to transform from one-way broadcasting to diverse scenarios including short videos, live-streaming e-commerce and metaverse social interaction. Taking "scenario" as the core perspective, this study adopts case studies and discourse analysis to investigate the professional practices of transformed hosts from mainstream media, top live-streaming sales anchors and vertical knowledge bloggers. It establishes a five-dimensional scenario literacy model covering scenario cognition, scenario adaptation, scenario construction, technological proficiency and humanistic persistence.The core aim of this research is to construct an Intelligent Communication Scenario Literacy Model for Chinese Hosts. It explores the theoretical definition and core dimensions of hosts’ "scenario literacy" in the intelligent communication era, as well as its specific manifestations in diverse intelligent communication scenarios such as short videos, live streaming and knowledge sharing. By comparing similarities and differences in literacy practices among various hosts, this paper attempts to form a referable theoretical framework for understanding hosts’ professional development under intelligent communication.Adopting qualitative research as the primary approach, the study mainly relies on the case study method. Three representative cases are selected according to the two-dimensional matrix of "scenario type" and "practice mode", with transformed practitioners from mainstream media as research objects. Discourse analysis serves as the major analytical method to conduct multimodal discourse analysis on typical video samples and interpret meaning construction via language, paralanguage and visual elements. The comparative method is applied throughout the research, including intra-group comparison. Supplemented by quantitative content analysis, manual statistics are carried out on indicators such as average speaking rate, opening information density and frequency of interactive guidance. All data are derived from publicly available video samples.
저자
간행물 정보
발행기관
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- 발행기관명
- 동북아시아문화학회 [The Association of North-east Asian Cultures]
- 설립연도
- 2000
- 분야
- 복합학>학제간연구
- 소개
- 동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.
간행물
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- 간행물명
- 동북아 문화연구 [Journal of North-east Asian Cultures]
- 간기
- 계간
- pISSN
- 1598-3692
- 수록기간
- 2001~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 910 DDC 950
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