Earticle

초록

영어

This study examines how Korean culture is selected and represented in Korean language textbooks for Hallyu fans, focusing on ??Learn! KOREAN with BTS?? and ??BLACKPINK IN YOUR KOREAN??. Cultural content with distinct meaning was identified as Korean cultural elements and classified into behavioral, informational, and achievement culture. Drawing on Hall's (1997) constructionist approach, these elements were analyzed through text, image, narrative, and learning activity, along with the role of fandom IP in the process of cultural representation. A total of 61 Korean cultural elements were identified across the two textbooks. ??Learn! KOREAN with BTS?? presented informational and behavioral culture in similar proportions, covering diverse areas such as regions, transportation, tourism, and cultural heritage, whereas ??BLACKPINK IN YOUR KOREAN?? emphasized behavioral culture related to everyday life and interpersonal relationships. Although both textbooks relied primarily on text and images, narrative was more prominent in ??Learn! KOREAN with BTS??, while learning activities were more prominent in ??BLACKPINK IN YOUR KOREAN??. The analysis also identified 29 cases of fandom mediation, in which artists, characters, and related content were directly connected to cultural explanations, experiences, or learning activities. Overall, ??Learn! KOREAN with BTS?? tended to represent Korean culture through visit- and experience-oriented contexts, whereas ??BLACKPINK IN YOUR KOREAN?? tended to represent it through everyday-life- and practice-oriented contexts. The role of fandom IP thus differed according to how it was connected to cultural content rather than how often it appeared.

저자

• 김지윤
• 임진숙

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950