Earticle

초록

영어

The convergence of artificial intelligence (AI), platform economics, and digital health has created new opportunities for delivering personalized therapeutic interventions at scale. This study proposes CyberPharmacy, a conceptual AI-enabled multi-sided platform designed to coordinate Serious Games for Health (SGHs) and Digital Therapeutics (DTx) across patients, clinicians, developers, and payers. Using Design Science Research (DSR) methodology, we develop a six-layer functional architecture — spanning sensing, data fusion, AI reasoning, hyper-personalization, platform governance, and regulatory assurance — and articulate its theoretical grounding in platform theory and multi-sided market economics. Key findings include the identification of a novel platform type termed the Regulated Multi-Sided Therapeutic Market, a proposed Adaptive Evidence Governance mechanism for real-world data integration, and five theoretical propositions linking AI capability, network effects, and personalized therapeutic outcomes. Recent advances in reinforcement learning for adaptive dosing and personal foundation models are incorporated to strengthen the architecture. CyberPharmacy offers both a theoretical framework for IS researchers and a practical blueprint for healthcare platform designers.

목차

Abstract
1. INTRODUCTION
2. THEORETICAL BACKGROUND
2.1. Platform Theory and the Platformization of Healthcare
2.2. Digital Therapeutics as a Novel IS Artifact
2.3. Hyper-Personalization: From Consumer Markets to Clinical Contexts
3. THEORY DEVELOPMENT: THE CYBERPHARMACY FRAMEWORK
3.1. The CyberPharmacy Construct and Platform Metaphor
3.2. Multi-Sided Architecture: Actor Ecology and Value Co-Creation
3.3. The Six-Layer Functional Architecture
3.4. Process Theory: The CyberPharmacy Closed-Loop Model
3.5. Theoretical Propositions
4. DISCUSSION
4.1. Contributions to IS Theory
4.2. Contributions to Practice
4.3. Limitations and Future Research Priorities
5. CONCLUSION
References

키워드

저자

• Mi-Hye Kim [ Department of Computer Science, Chungbuk National University, Cheongju, Republic of Korea ]
• Yong-Young Kim [ Department of Business Administration, Konkuk University, Chungju, Republic of Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Intelligent Technologies and Innovative Practices

• 간기

  계간

• eISSN

  3092-412X

• 수록기간

  2026~2026

• 십진분류

  KDC 323 DDC 338