Earticle

초록

영어

Generative AI technologies like ChatGPT have rapidly gained global attention, yet research on their practical applications and user perceptions remains limited. This study addresses these gaps by investigating the factors that influence ChatGPT usage, aiming to enhance the development and adoption of generative AI services. ChatGPT’s characteristics are categorised into information, service, and personal dimensions. Empirical analysis shows that integration and timeliness positively impact perceived usefulness and ease of use, while accuracy does not significantly affect either factor. Convenience enhances perceived ease of use but not usefulness, while compatibility unexpectedly exerts a negative effect on perceived usefulness. Playfulness strongly increases perceived usefulness, whereas self-efficacy unexpectedly reduces it. Differences between experienced and inexperienced users are also identified, offering deeper insights into user behaviour. By clarifying the key drivers and barriers to ChatGPT acceptance, this study provides important academic contributions and practical strategies for developers and organisations seeking to maximise the potential of generative AI technologies.

목차

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review and Hypotheses Development
2.1. Research on Generative AI Focused on ChatGPT
2.2. Information Characteristics
2.3. Service Characteristics
2.4. Personal Characteristics
2.5. Ease of Use, Usefulness, and Intention to Use
Ⅲ. Method
3.1. Data Collection
3.2. Measurements
Ⅳ. Analysis and Result
4.1. Measurement Model
4.2. Structural Model Results
4.3. Additional Analysis
Ⅴ. Discussion and Implications
5.1. Discussion
5.2. Theoretical Implications
5.3. Practical Implications
5.4. Limitations and Future Research Opportunities
Declarations
Acknowledgment

키워드

저자

• Jiajia Wang [ Lecturer, School of Economics and Management, Shanghai Zhongqiao Vocational and Technical University, Shanghai, China ]
• Hyungjin Lukas Kim [ Associate Professor, Department of Future and Convergence Business Administration, Myongji University, Korea ] Corresponding Author
• Boram Kwon [ Assistant Professor, College of Business, The Catholic University of Korea, Korea ]
• Jeongwook Kim [ The Director of Plantynet Ltd. and KMW Inc., and an Adjunct Professor, Sejong University, Korea ]
• Youngwoo Sohn [ Associate Professor, Department of Future Science and Technology Business, Korea University, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Asia Pacific Journal of Information Systems

• 간기

  계간

• pISSN

  2288-5404

• eISSN

  2288-6818

• 수록기간

  1990~2026

• 등재여부

  KCI 등재,SCOPUS

• 십진분류

  KDC 325 DDC 658