Earticle

초록

영어

This study analyzes the use of feature words, speech styles, and hedging expressions in reviews of Korean-brand cushion foundations posted on the Japanese beauty information website @cosme, through a comparison between positive and negative evaluations. The results show that vocabulary related to product finish, functionality, and usability was frequently used, and that both nouns and adjectives exhibited characteristic usage patterns depending on the evaluation target and evaluative content. In positive reviews, writers tended to express favorable impressions in a direct and emphatic manner, whereas in negative reviews, ellipsis and hedging expressions were frequently employed in order to avoid making categorical assertions. In particular, expressions such as “-kamo” and “-kana”, as well as unfinished utterances, were commonly used to soften negative evaluations. Furthermore, generational differences were also observed: younger reviewers tended to use more direct expressions, including plain forms and nominal endings, while middle-aged reviewers more frequently employed polite forms reflecting interpersonal consideration. These findings suggest that speech styles in cosmetic reviews reflect not only evaluative content but also interpersonal awareness, including consideration for readers and avoidance of imposing one’s opinions on others.

목차

1. はじめに
2. 先行研究と本稿の位置づけ
2.1 化粧品の口コミに関する研究
2.2 本稿の位置づけ
3. 研究の概要
3.1 研究資料
3.2 研究方法
4. 結果と考察
4.1 特徴語の抽出結果と使用様相
4.2 スピーチスタイル
5. まとめと今後の課題
【参考文献】

키워드

저자

• 郭銀心 [ 곽은심 | 中央大学校 日本語文学専攻 副教授 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  일본언어문화 [Journal of japanese Language and Culture]

• 간기

  계간

• pISSN

  1598-9585

• 수록기간

  2002~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 730 DDC 495