Earticle

초록

영어

This study analyzes the pragmatic functions of second-person pronouns in Japanese print advertisements (2000–2023), focusing on the correlation between referents and sentence-final expressions. Referents are categorized into: (1) Unspecified Masses, (2) Specific Groups, and (3) Imaginary Recipients. The results show that lexical choice varies significantly by category. While anata serves as the standard for universal appeal, pronouns like kimi and omae are used strategically to modulate interpersonal distance. Notably, within the “Imaginary Recipients” category, although the number of cases is limited, omae was found to be a relatively prominent choice. This suggests that fictional contexts may relax social norms, enabling a more dramatic and emotional mode of address that functions as a narrative device. Regarding sentence-final forms, interrogatives are frequently used to heighten “self-relevance.” Furthermore, the complete absence of hortatory or imperative forms (0 cases) among imaginary recipients suggests a strategy of fostering indirect empathy through narrative rather than direct solicitation. This research demonstrates that second-person pronouns in advertising function as sophisticated “pragmatic strategies” tailored to specific communicative goals.

목차

1. はじめに
2. 先行研究と本稿の位置付け
3. 分析の枠組みと方法
4. 分析結果と考察
4.1 二人称代名詞の使用傾向
4.2 指示対象に基づく分類と定義
4.3 指示対象と文末形式の組み合わせ分析
5. まとめ
【参考文献】

키워드

저자

• 杜英任 [ 두영임 | 韓国外国語大学大学院 博士卒, 日本語学 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  일본언어문화 [Journal of japanese Language and Culture]

• 간기

  계간

• pISSN

  1598-9585

• 수록기간

  2002~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 730 DDC 495