Earticle

초록

영어

As the global spread of K-Culture continues to elevate international interest in Korean cuisine (K-Food), Chinese renderings of Korean dish names remain largely confined to ingredient- and technique-oriented informative translation. The official guidelines issued by the Korean Food Promotion Institute (KFPI) and the Korea Tourism Organization (KTO) have made significant contributions to reducing mistranslation and ensuring terminological consistency; however, they fall short in conveying the expressive (aesthetic) and appellative functions required in tourism and culinary promotion contexts. Drawing on Skopos Theory (Vermeer, 1989; Nord, 1997) as its theoretical framework, Transcreation as its practical method, and the ya-cheng (雅稱, elegant naming) conventions of traditional Chinese gastronomy as an empirical model, this study proposes a suite of transcreation strategies designed to shift the translation skopos from information delivery to the elevation of cultural prestige (格, ge). Three core strategies - metaphor and metonymy, aesthetic chromatic borrowing, and cultural allusion and auspicious narrative - are systematically applied to thirteen representative Korean dish names, including japchae, bibimbap, and gujeolpan. The analysis yields practical implications for enhancing the international brand standing of Korean cuisine and offers a basis for developing supplementary transcreation guidelines to complement existing official standards.

목차

1. 서론
1.1. 연구 배경
1.2. 연구 목적 및 의의
2. 이론적 배경
2.1. 스코포스 이론(Skopos Theory)
2.2. 초월번역(Transcreation)
2.3. 중국 전통 음식의 아칭(雅稱) 원리
3. 선행 연구
3.1. 한식명 외국어 표기 표준화 및 기관 간 비교 연구
3.2. 언어별 이론적 접근 연구
3.3. 초월번역 관련 최근 연구 동향
4. 한식명 중국어 번역의 현황 및 한계
4.1. 공식 표준안의 성과와 한계
4.2. 소셜미디어(샤오홍슈) 자생적 번역의 특징
5. 한식명의 ‘격’ 제고를 위한 초월번역 전략 및 사례
5.1. 전략 1: 은유와 환유의 활용
5.2. 전략 2: 색채와 미감의 차용
5.3. 전략 3: 전고와 길상의 서사
6. 결론 및 제언
참고문헌

키워드

저자

• 이정순 [ Lee, Jungsoon | 중앙대학교 ]
• Wang Qimeng [ Wang, Qimeng | 중앙대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  통번역학연구 [Interpreting and Translation Studies]

• 간기

  계간

• pISSN

  1975-6321

• eISSN

  2713-8372

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 717 DDC 400