글로벌 OTT 자막번역에서 상호텍스트성의 재구성 - 「케이팝 데몬 헌터스」의 영어·한국어·러시아어 자막 비교 분석
Intertextuality in Multilingual Subtitle Translation : A Comparative Analysis of Korean and Russian Subtitles of K-Pop Demon Hunters
This study examines how intertextuality is reconstructed in Korean and Russian subtitles of K-Pop Demon Hunters. Drawing on intertextuality theory, audiovisual translation research, and descriptive approaches to translation analysis, the study proposes four translation strategies: compression, explicitation, cultural equivalence, and direct correspondence. The corpus consists of 1,384 subtitle lines aligned across the English source text, Korean subtitles, and Russian subtitles. Quantitative analysis shows that Korean subtitles tend to favor compression, reflecting subtitle length constraints and discourse naturalization strategy, whereas Russian subtitles more frequently employ explicitation, clarifying implicit semantic relations and contextual information. Qualitative analysis demonstrates that culture-specific references and genre conventions are not simply transferred but reorganized according to the interpretive norms of each target culture. Key intertextual nodes such as Hunters and Itaewon corn dogs function as anchors connecting the narrative to genre traditions and popular culture discourse. The findings suggest that intertextuality in subtitle translation operates as a dynamic meaning network shaped by linguistic structure, cultural accessibility, and global streaming environments.
목차
1. 서론 2. 이론적 배경 2.1. 상호텍스트성과 번역 2.2. 영상번역과 자막번역 2.3. 문화고유어와 번역 전략 3. 연구 방법 4. 분석 결과 4.1. 정량적 분석 결과 4.2. 정성적 분석 결과 4.2.1. 유지 4.2.2. 축약 4.2.3. 명시화 4.2.4. 문화적 등가 4.2.5. 소결 5. 결론 및 제언 참고문헌