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Factor influencing Continuance Intention to Use Mobile QR Code Payment in Cambodia

첫 페이지 보기
  • 발행기관
    한국경영정보학회 바로가기
  • 간행물
    한국경영정보학회 정기 학술대회 바로가기
  • 통권
    2026 경영정보관련 학회 춘계통합학술대회 (2026.06)바로가기
  • 페이지
    pp.970-971
  • 저자
    SENG CHANNPHEARAVANN
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A487489

원문정보

초록

영어
The rapid advancement of financial technology (FinTech) has significantly transformed payment systems worldwide, accelerating the transition from cash-based transactions to digital payment methods. In Cambodia, the introduction of mobile QR code payment systems, particularly through KHQR and Bakong platforms, has promoted widespread adoption of cashless payments. However, while existing studies have primarily focused on initial adoption, limited research has examined the factors influencing users’ continuance intention to use mobile QR code payment systems. Therefore, this study aims to investigate the key determinants of continuance intention in the Cambodian context. This study is primarily based on the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. Performance expectancy, effort expectancy, social influence, and facilitating conditions are examined as key factors influencing user satisfaction, which subsequently affects continuance intention. In addition, perceived security is incorporated as a moderating variable to examine its role in strengthening the relationship between these factors and user satisfaction. Data were collected from 230 users of mobile QR code payment services in Cambodia through a structured survey questionnaire. The data were analyzed using statistical techniques, including reliability analysis, correlation analysis, and regression analysis. The results reveal that performance expectancy, effort expectancy, social influence, and facilitating conditions have significant positive effects on user satisfaction. Furthermore, user satisfaction has a strong positive influence on continuance intention. The findings also highlight the important role of perceived security in enhancing users’ confidence and supporting continued usage behavior.

키워드

Mobile QR Code Payment Continuance Intention User Satisfaction UTAUT Perceived Security Cambodia

저자

  • SENG CHANNPHEARAVANN [ Department of Glocal Business Administration Graduate School, Busan University of Foreign Studies, Busan, South Korea ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국경영정보학회 [The Korea Society of Management information Systems]
  • 설립연도
    1989
  • 분야
    사회과학>경영학
  • 소개
    이 학회는 경영정보학의 연구 및 교류를 촉진하고 학문의 발전과 응용에 공헌함을 목적으로 합니다.

간행물

  • 간행물명
    한국경영정보학회 정기 학술대회 [KMIS Conference]
  • 간기
    반년간
  • 수록기간
    1990~2026
  • 십진분류
    KDC 325 DDC 658

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