Contemporary labor markets are increasingly characterized by chronic loneliness, structural job insecurity, and the erosion of stable organizational ties. Yet prevailing models of entrepreneurial intention assume that social disconnection inhibits rather than activates startup motivation. This study challenges that assumption by examining how three resource-related conditions—job insecurity, loneliness, and social capital—shape entrepreneurial intention through individual entrepreneurial orientation (EO), and whether these relationships differ by employment type. Drawing on Conservation of Resources theory and Shapero’s Entrepreneurial Event Model, we test a structural equation model using survey data from 444 Korean workers (223 wage employees, 221 freelancers). Results are consistent with an isolation paradox: loneliness shows a dominant positive direct association with entrepreneurial intention (β = .219, p < .001), with 77.9 % of its total effect operating through a pathway independent of EO development. Job insecurity has no significant direct effect on entrepreneurial intention (β = −.012, p = .798), operating exclusively through EO (B = .057, 95 % CI [.005, .119]), consistent with full mediation. Social capital shows partial mediation with indirect dominance (B = .295 indirect vs. B = .126 direct). Multi-group analysis reveals that employment type selectively moderates two of seven paths: the job insecurity → EO path (Δχ²(1) = 4.372, p < .05) and the social capital → entrepreneurial intention path (Δχ²(1) = 13.643, p < .001). Both moderated paths exhibit dual directional attenuation—a descriptive label for the observed cross-group pattern, not evidence of a statistically significant negative effect in the freelancer group. AVE ranged from .561 to .701; the model explains 56.7 % of entrepreneurial intention variance (R² = .567, CFI = .948, RMSEA = .054) and shows superior fit compared to multiple alternative specifications (Δχ² = 133.349 and 136.357 for the largest contrasts, both p < .001).
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Abstract Introduction THEORETICAL BACKGROUND AND HYPOTHESES 2.1 Theoretical Framework 2.2 Job Insecurity 2.3 Loneliness and the Isolation Paradox 2.4 Social Capital 2.5 Employment Type as Boundary Condition METHOD 3.1 Sample and Procedure 3.2 Measures 3.3 Common Method Bias 3.4 Analytical Procedure RESUTS 4.1 Measurement Model 4.2 Descriptive Statistics 4.3 Alternative Model Comparison 4.4 Structural Model: Direct Effects (H1–H7) 4.5 Mediation Analysis (H8-1–H8-3) 4.6 Multi-Group Analysis (H9) DISCUSSION REFERENCES