Earticle

초록

영어

This article examines the Netflix animated film K-pop Demon Hunters as a critical case study in the narrative convergence of K-pop, traditional Korean motifs, and global animation grammar. Focusing on the concept of “kinetic imagination,” this study analyzes how the film strategically mobilizes performance, ritual, and movement to construct a hybrid narrative structure. It pays particular attention to the film’s three-act narrative architecture, character arcs notably the protagonist Rumi’s evolution as a "flawed hero" and the ritualistic equation of performance and gut (traditional shamanic ritual). Furthermore, this article explores how Seoul’s urban landmarks function as narrative mise-en-scène, anchoring a fantastic K-pop world within a concrete urban sensorium. By situating the film within the broader formation of K-pop as a transmedia storyworld, this study argues that K-pop Demon Hunters exemplifies a creative convergence model where local traditions and global genres are integrated at the levels of story, character, and visual imagery. Ultimately, this research provides a theoretical framework for understanding the mechanisms of K-pop brand storytelling in the global media environment, shifting the focus from industry-centric perspectives toward a deeper examination of narrative and aesthetic craft.

목차

1. 머리말
2. K-팝 브랜드의 문화적 상상력: 개념과 이론적 배경
1) 브랜드 차원에서 본 K-팝
2) 한류 3.0 시대의 ‘문화적 상상력’과 키네틱 상상력
3) K-팝 브랜드 내부에서의 키네틱 상상력 작동 방식
4) 영화 내러티브 이론과 K-팝 서사의 접점
3. <케이팝 데몬 헌터스>의 키네틱 상상력과 영화 내러티브 융합 양상
1) 내러티브 구조와 캐릭터 아크 분석
2) 서울 도시 명소와 K-팝 퍼포먼스: 미장센과 공간 재현
3) ‘굿’과 ‘공연’의 교차 : 의례적 퍼포먼스의 시각적 구성
4) 주요 대사와 브랜드-영웅 서사, 반악귀 담론
5) 키네틱 상상력의 융합 전략과 작품의 성공요인
4. 맺음말
인용문헌
[Abstract]

키워드

저자

• 이수진 [ Soojin Lee | 수원대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  인문언어 [LINGUA HUMANITATIS]

• 간기

  반년간

• pISSN

  1598-2130

• 수록기간

  2000~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 705 DDC 405