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The Impact of Supplier Goodwill on Supplier Transparency : The Moderating Role of Buyer Dependence in China

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  • 발행기관
    부산대학교 중국전략연구소(구 부산대학교 중국연구소) 바로가기
  • 간행물
    Journal of China Studies KCI 등재 바로가기
  • 통권
    제29권 2호 (2026.06)바로가기
  • 페이지
    pp.83-109
  • 저자
    Wang, Ziyi, Kang, Mingu
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A487150

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초록

영어
This study aims to explore two key research questions within supply chain relationships. First, it examines the direct effect of "supplier goodwill" on supplier transparency. Second, it investigates the moderating role played by buyer dependence on the supplier in this relationship. To address these questions, this study draws on a dataset of 225 responses. These responses were collected from procurement and supply chain management professionals working in Chinese manufacturing enterprises. This study employs hierarchical regression analysis to test the proposed research hypotheses. The empirical results indicate that supplier goodwill positively influences supplier transparency. Furthermore, buyer dependence positively moderates this relationship, suggesting that the effect of goodwill on transparency is not uniform across different levels of dependence. However, some of the findings are only marginally significant, and therefore they should be interpreted as exploratory evidence rather than confirmatory conclusions. More specifically, the higher the degree of buyer dependence on the supplier, the more pronounced the positive effect of supplier goodwill becomes in promoting transparency. This implies that a high-dependence context may amplify the positive effect of goodwill. In contrast to existing literature, which primarily analyzes how to achieve transparency from the perspectives of technological capabilities—such as blockchain and digital tracking—or from the perspective of buyer power, this paper takes a different approach. This alternative perspective highlights the often-overlooked role of supplier-initiated cooperation. Such cooperation is driven by relational norms rather than contractual obligations. It starts from the supplier's self-willingness, subtly and naturally illustrating that this autonomous and endogenous goodwill is more likely to truly open the door to transparency and collaboration. This leads to several important managerial implications. Compared with mandatory information disclosure requirements and rigid contractual constraints, proactively cultivating and properly maintaining a goodwill-based relationship with suppliers is a more effective pathway. This pathway helps transform potential dependency risks into in-depth information cooperation and synergistic development advantages. Therefore, this study offers direct and clear practical significance for building resilient supply chain systems.

목차

Abstract
1. Introduction
2. Literature Review and Hypothesis Development
2.1 Supplier Goodwill
2.2 Theoretical Basis for the Impact of Supplier Goodwill on Supplier Transparency
2.3 Buyer dependence
2.4 The Moderating Role of Buyer dependence
3. Research Methodology
3.1 Research Model
3.2 Data Collection
3.3 Variable Measurement
3.4 Reliability and Validity
3.5 Analysis Results
4. Discussion
4.1 Theoretical Implications
4.2 Managerial Implications
5. Conclusions and Future Research Directions
5.1 Research Conclusions
5.2 Limitations and Future Research Directions
References

저자

  • Wang, Ziyi [ Department of Global Management of Technology, School of Technology Innovation, Hanyang University, Korea ]
  • Kang, Mingu [ Graduate School of Technology and Innovation Management, Hanyang University, Seoul, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
  • 설립연도
    2006
  • 분야
    사회과학>사회복지학
  • 소개
    본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다. 게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.

간행물

  • 간행물명
    Journal of China Studies
  • 간기
    계간
  • pISSN
    1975-5902
  • eISSN
    3022-5590
  • 수록기간
    2006~2026
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 912 DDC 951

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