We explore the potential for blockchain technology and the Web3.0 paradigm to innovate the complex intellectual property (IP) trading ecosystem. Focusing on structural paradoxes within the creator economy and the rise of derivative works, this paper introduces the concept of a User-Defined IP Ecosystem, envisioning a new environment where users take the lead, enabling transparent and streamlined transactions. We employ an interdisciplinary approach consisting of three stages: First, we apply Transaction Cost Economics to analyze how blockchain reduces search, negotiation, and enforcement costs. Second, we utilize Network Effects theory to examine value amplification mechanisms within derivative ecosystems. Third, we conduct architectural analysis of the STORY platform to demonstrate practical implementation. Through this framework, the paper examines the mechanics of a virtuous cycle where blockchain's cost-reduction benefits and network effects' value amplification reinforce each other. This analysis reveals new possibilities for innovation in traditional IP business models and illustrates the reconfiguration of the web ecosystem, where users regain agency in transactions. Ultimately, this study suggests that the User-Defined IP Ecosystem innovation could be a critical turning point, redefining user experience, key player roles, and interactions within the digital asset trading ecosystem.
목차
Abstract 1. Introduction 2. Theoretical Background and Analytical Framework 2.1 Theoretical Lenses 2.2 An Integrated Analytical Framework 3. The User-Defined IP Ecosystem: Concept and Architecture 3.1 Core Principles of the ‘User-Defined IP Ecosystem’ 3.2 Architectural Analysis: The STORY Platform Case 3.3 Scenario-Based Operational Mechanism 4. Economic Effects and Value Creation Dynamics in the ‘User-Defined IP Ecosystem’ 4.1 Transaction Costs 4.2 Network Effects 4.3 Expansion of Network Value 5. Implication 6. Limitations and Future Research 7. Conclusion Acknowledgement References