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The Relationship between the Cultural Value and Commercialization of Tourism Resources in Lijiang, Yunnan : From the Perspective of Commodification and Authenticity

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  • 발행기관
    건국대학교 KU중국연구원 바로가기
  • 간행물
    Open Regional Studies KCI 등재후보 바로가기
  • 통권
    Vol.5 No.2 (2026.06)바로가기
  • 페이지
    pp.1-20
  • 저자
    Mo Yating, Gou Xueya, Bai Xuefang
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A485641

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초록

영어
This study aims to analyze the tension relationship between the cultural value of tourism resources and commercialization, using Lijiang in Yunnan Province, China as a case. Lijiang is a region that has experienced rapid tourism development based on rich ethnic minority culture and World Cultural Heritage, and is evaluated as an appropriate case for exploring discussions on commodification and authenticity. This study applied a qualitative case study method and analyzed the process of tourism development and patterns of cultural change in Lijiang based on prior studies and secondary data. The results of the study show that the tourism development of Lijiang accompanies structural reconfiguration in three dimensions: culture, space, and experience. Traditional culture has been transformed into content for tourist consumption, and urban space has changed from being life-centered to commerce-centered. In addition, tourism experiences are provided in forms staged to meet tourists’ expectations, which shows the social constructiveness of the concept of authenticity. In this process, culture exhibits a dual characteristic in which preservation and transformation occur simultaneously, and a tension relationship between cultural value and commercialization is formed. This study expands existing research by analyzing commodification as a multidimensional structure and interpreting the relationship between culture and market logic not as a simple opposition but as a coexisting tension relationship. In addition, it emphasizes the importance of cultural sustainability and community participation in tourism development, and presents policy implications for balancing cultural preservation and economic utilization.

목차

ABSTRACT
I. Introduction
Ⅱ. Literature Review
1. Tourism and Commodification of Culture
2. Authenticity and Staged Authenticity
3. Impacts of Commodification: The Duality of Positive and Negative Effects
4. Summary of Previous Studies and Differentiation of This Study
Ⅲ. Methodology
1. Research Design
2. Case Selection
3. Data Collection
4. Data Analysis
Ⅳ. Case Analysis: Lijiang
1. Tourism Development in Lijiang and the Structure of Cultural Resources
2. The Process of Commodification
3. Structural Characteristics of Commodification
4. Impacts of Commodification
Ⅴ. Discussion: The Tension between Cultural Value and Commercialization
Ⅵ. Conclusion
1. Theoretical Implications
2. Practical Implications
3. Limitations and Future Research
References

키워드

Cultural Tourism; Tourism Development; Cultural Sustainability; Tourist Experience; Lijiang

저자

  • Mo Yating [ Lecturer, Faculty of Tourism Management, Lijiang Culture and Tourism College ] First Author
  • Gou Xueya [ Associate Professor, Faculty of Tourism Management, Lijiang Culture and Tourism College ]
  • Bai Xuefang [ Associate Professor, Faculty of Tourism Management, Lijiang Culture and Tourism College ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    건국대학교 KU중국연구원 [KONKUK UNIVERSITY CHINA INSTITUTE]
  • 설립연도
    2013년
  • 분야
    사회과학>무역학
  • 소개
    'KU 중국연구원'은 건국대학교만의 차별화된 가치를 구현하기 위해 건국대의 교시(校是)인 성(誠)·신(信)·의(義)를 바탕으로 인본(人本)·소통(疏通)·통섭(統攝)에 초점을 둔 중국학 연구를 지향하고 있습니다. 또한 시대적 당위성을 반영한 실용 중심의 연구와 학문 후속세대 양성에 기여하는 국제적 연구센터로 발돋음하는 연구기관 입니다.

간행물

  • 간행물명
    Open Regional Studies
  • 간기
    부정기
  • pISSN
    2951-3197
  • 수록기간
    2022~2026
  • 등재여부
    KCI 등재후보
  • 십진분류
    KDC 912 DDC 951

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