Earticle

초록

영어

As environmental, social, and governance(ESG) management has become a central corporate strategy, consumers increasingly rely on environmental information when making purchasing decisions. Packaging labels, as the most immediate point of contact between products and consumers, play a critical role in shaping perceptions of environmental performance. This study analyzes the current state and structural characteristics of greenwashing practices in South Korea, focusing on environmental claims presented on product packaging. Using documented domestic cases, the study examines five major types of environmental claims frequently associated with greenwashing: environmental certification marks, “freeof” claims, carbon emission-related statements, recycled content declarations and biodegradability claims. The analysis reveals that many packaging labels rely on ambiguous criteria, selective disclosure, or partial improvements, which are often generalized to imply comprehensive environmental superiority. Although the claims may be factually accurate in isolation, insufficient explanation of their scope, conditions, and limitations increases the likelihood of consumer misinterpretation. The findings suggest that greenwashing in packaging labels is not limited to false information but is closely linked to how environmental attributes are framed and simplified within constrained communication spaces. To address this issue, companies should establish internal guidelines that clearly define the applicability, verification basis, and boundaries of environmental claims. Transparent and precise labeling practices are essential for enhancing consumer trust, preventing misleading environmental communication, and supporting the development of sustainable consumption patterns.

목차

Abstract
서론
본론
1. 국내 그린워싱 제도 및 현황
2. 포장재 표시사항에 기반한 주요 그린워싱 행위 유형의 실태
3. 포장재 표시사항을 중심으로 한 기업 환경성 표시행위의 시사점
결론
요약
참고문헌

키워드

저자

• 조성문 [ Seong Moon Cho | 한국환경산업기술원 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국포장학회지 [Journal of Korea Society of Packaging Science & Technology]

• 간기

  연3회

• pISSN

  1226-0207

• 수록기간

  1994~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 530 DDC 620