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The Effect of Dog Organic Feed Brand Safety on Payment Intentions

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    The International Journal of Advanced Smart Convergence 바로가기
  • 통권
    Volume 14 Number 4 (2025.12)바로가기
  • 페이지
    pp.351-357
  • 저자
    Hyunju Lee
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A481205

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원문정보

초록

영어
The dog organic feed market is rapidly growing due to various factors such as humanization phenomenon, eco-friendly/sustainability trend, and increased demand for customized pet food. For the purpose of research, the purpose of this study is to demonstrate the positive (+) effect of dog organic feed brands on safety and intention to pay and the mediating effect of safety. In order to demonstrate the positive effect of dog organic feed brands on safety and intention to pay, and the mediating effect of safety, an online survey and multiple regression mediating effect were conducted on 175 dog organic feed users in the Seoul metropolitan area for about three weeks from June 21, 2025. As a result of the analysis, it was found that the premium image had a strong positive (+) effect on the safety perception of dog food (β=0.343), and that consumers use the high-end image as a key criterion for safety evaluation. This suggests that brands should build a premium and reliable image through an integrated marketing strategy and increase safety awareness by emphasizing eco-friendly and functional raw materials. In addition, 'healthy materials' were identified as the most powerful and significant key factor influencing consumers' willingness to pay (β=0.405). Since consumers make the quality and health effects of raw materials the top priority of their willingness to pay, brands should create synergy through luxurious packaging and storytelling along with emphasizing the quality and efficacy of products. In conclusion, the recognition of 'safety' for dog organic feed brands plays an important role in strengthening the willingness to pay.

목차

Abstract
1. Introduction
2. Theoretical Background
2.1 Concept and Causes of AI Algorithmic Bias
2.2 Differences Between Echo Chamber and Filter Bubble
2.3 The Role of Infomation Design
3. Survey on Awareness of Bias
3.1 Research Method
3.2 Research Method
3.3 Results of Awareness Survey
4. Categories of Design Research on Algorithmic Bias
4.1 Visualization of Balanced Information
4.2 Transparency-Oriented Interface
4.3 Diversity Nudge
5. Conclusion
Acknowledgement
References

키워드

Organic Dog Feed Brand Safety Willingness to Pay

저자

  • Hyunju Lee [ Hwasung Medi-Science University, Hwasung, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    The International Journal of Advanced Smart Convergence
  • 간기
    계간
  • pISSN
    2288-2847
  • eISSN
    2288-2855
  • 수록기간
    2012~2025
  • 십진분류
    KDC 326 DDC 380

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