Culture Information Technology (CIT)
Fun as an Emotional Nudge in Public Character UX : The Case of Daejeon’s “Kumssi Family”
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- 발행기관
- 국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
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- 간행물
- The International Journal of Advanced Smart Convergence 바로가기
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- 통권
- Volume 14 Number 4 (2025.12)바로가기
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- 페이지
- pp.259-267
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A481197
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This study examines Daejeon's “Kumssi Family” as an affective nudge for civic participation, leveraging the role of "fun" in user experience (UX) (Nudge [1], Emotional Design [2]). Analysis identified three core strategies: Visual-Emotional Nudge, Participatory Nudge, and Experiential Diffusion Nudge. Achieving KRW 1.6 billion in goods sales, a Presidential Award at the 21st Korea Local Government Management Expo [3], and a Brand Excellence Award [4], the project demonstrates that fun successfully transforms public characters into affective UX platforms that reinforce civic empathy.
목차
Abstract
1. Introduction
1.1. Research Background
1.2. Research Objectives
1.3. Research Questions
1.4. Research Methods
2. Theoretical Background
2.1 Nudge Theory and Affective Extension
2.2 The Role of UX and Emotional Design
2.3 Semiotic Strategy of Public Characters
3. Research Methods
3.1. Research Design: Interpretive Qualitative Case Study
3.2. Research Subject and Data Collection
3.3. Data Analysis Procedure
4. Research Findings: Structure of the Fun-Based Affective Nudge Strategy
4.1. Strategy 1: Visual-Emotional Nudge
4.2. Strategy 2: Participatory Nudge
4.3. Strategy 3: Experiential Diffusion Nudge
5. Discussion and Implications
5.1. Synthesis of Strategy: Fun as an Affective UX Platform
5.2. Theoretical Contribution: Mediating Effect of Fun and Expansion of UX Scope
5.3. Policy and Design Implications
6. Conclusion and Future Research
6.1. Conclusion
6.2. Limitations and Future Research Directions
Reference
키워드
Affective Nudge Fun-based UX Public Character Visual Semiotics Value Co-Creation Urban Branding저자
간행물 정보
발행기관
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- 발행기관명
- 국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
- 설립연도
- 2000
- 분야
- 공학>전자/정보통신공학
- 소개
- 인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.
간행물
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- 간행물명
- The International Journal of Advanced Smart Convergence
- 간기
- 계간
- pISSN
- 2288-2847
- eISSN
- 2288-2855
- 수록기간
- 2012~2025
- 십진분류
- KDC 326 DDC 380
이 권호 내 다른 논문 / The International Journal of Advanced Smart Convergence Volume 14 Number 4
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