This study investigates how generative AI prompt literacy influences creativity and design quality during the ideation stage of the UX design process. As generative AI becomes increasingly integrated into early-stage design research and idea exploration, the specificity and contextual clarity of prompts are expected to play a critical role in shaping design outcomes. A mixed-methods approach was employed, combining quantitative experimentation with qualitative interviews involving university students majoring in UX design. Participants were divided into three groups: (1) a specific prompt group, (2) an abstract prompt group, and (3) a non-AI control group. The resulting design outputs were assessed based on creativity, appropriateness, and visual completeness. Findings indicate that the group using specific prompts produced more diverse and contextually refined ideas and exhibited higher self-efficacy in utilizing AI tools. These results highlight the pivotal role of prompt literacy as a core competency in AI-integrated design education. The study offers empirical insights that can inform future models of AI-based design pedagogy and evaluation.
목차
Abstract 1. Introduction 1.1 Research Background and Necessity 1.2 Research Purpose and Research Questions 2. Theoretical Background 2.1 Characteristics of the UX Design Process and the Ideation Stage 2.2 Design Applications of Generative AI and the Concept of Prompt Literacy 2.3 Research Trends in AI-Integrated Design Education 3. Methods 3.1 Research Design and Participants 3.2 Research Procedure 3.3 Evaluation Method 4. Results 5. Conclusion References