This study investigates the adoption challenges of Farmonaut’s Management Information System (MIS), a satellite-based smart agriculture solution, within the Bo‘ka and Chinoz districts of Uzbekistan. Using the Technology-Organization-Environment (TOE) framework, the research analyzes how infrastructural limitations, institutional dynamics, and environmental constraints influence the implementation of digital agricultural technologies. Employing a qualitative case study approach grounded in secondary data, the findings reveal key technological barriers such as limited internet access, low digital literacy, and lack of system localization. Organizational challenges include inadequate managerial support, weak training programs, and poor inter-agency coordination. Environmentally, the efficacy of MIS tools is hindered by climate variability, land degradation, and underdeveloped irrigation infrastructure. Despite these limitations, the study identifies areas of potential, particularly when supported by localized training, policy incentives, and public-private partnerships. The results offer policy-relevant insights into how smart farming technologies can be tailored to fit the specific socio-economic and environmental contexts of developing countries.
목차
Abstract 1. Introduction 2. Literature Review 2.1 Overview of Ubiquitous Computing Technology and Business 2.2 Literature Review of TOE Framework 2.3 Overview of Farmonaut MIS 3. Research Method 4. Case Analysis 4.1 Farmonaut MIS in Bo‘ka and Chinoz 4.2 Ecological Marketing Strategy 5. Discussion 5.1 Technological Aspect 5.2 Organizational Aspect 5.3 Environmental Aspect 6. Conclusion and Implications 6.1 Theoretical Implications 6.2 Practical Implications 6.3 Future Research Directions References
한국AI디지털융합학회(구 한국디지털융합학회) [The Korean Academic Society of AI Digital Convergence]
설립연도
2015
분야
사회과학>경영학
소개
본 학회는 디지털 경영에 관련된 디지털 미디어, 디지털 통신, 디지털 방송, 디지털 콘텐츠, 디지털 문화, 디지털 사회, 디지털 유통, 디지털 금융, 디지털 물류, 디지털 정책, 디지털 기술, 디지털 교육 그리고 디지털과 아날로그의 비교 등에 대한 학제간 연구와 실사구시적인 적용을 통하여 디지털 경영의 발전과 한국이 세계적인 디지털 강국으로 성장하기 위한 학술적인 기반과 실무적인 지침을 조성하는 것을 목적으로 하고 있습니다.
간행물
간행물명
IJICTDC [International Journal of Information Communication Technology and Digital Convergence]