Despite rapid advancements in robotics, deploying embodied robots across real-world domains remains challenging due to contextual complexity, user diversity, and dynamic environments. Grounded in Information Systems (IS) design science principles, this study introduces a context-sensitive, goal-oriented framework for embodied robot design. The framework addresses the limitations of generic robot designs by aligning them with specific application contexts and clearly defined goals. It begins with identifying a target context, then articulating application goals, and analyzing how scenario, task, and user factors translate into practical design constructs. These constructs guide the physical, functional, and interactional aspects of embodied robot design. By integrating IS principles of relevance, rigor, and environmental fit, this research bridges the gap between robotics and IS domains. The framework offers structured guidance to improve alignment with real-world settings. Future work will apply and validate the framework through prototypes designed to enhance practical effectiveness.