Earticle

초록

영어

This study utilized the Post Acceptance Model to confirm the factors affecting Chinese consumers’ intention to continue using home beauty devices. For the empirical analysis, data was collected through a survey of Chinese female consumers aged over 20 who had experience using home beauty devices, and a total of 354 cases were statistically analyzed to verify the hypothesis. The analysis results showed that, first, perceived risk, utilitarian consumption value, and expectation confirmation of home beauty devices had a significant affect on the usefulness of home beauty devices. Second, expectation confirmation and usefulness of home beauty devices were significantly affecting the satisfaction of home beauty devices. Finally, usefulness and satisfaction of home beauty devices were significantly affecting the intention to continue using home beauty devices. This study has academic implications in that it provide a comprehensive understanding of consumer behavior by systematically analyzing consumers’ intention to continue using home beauty devices using the Post Acceptance Model. Moreover, this study is useful for companies in establishing strategies to enhance consumer satisfaction and repurchase intention regarding home beauty devices, and provides practical insights for Korean companies entering the Chinese home beauty device market.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌

키워드

저자

• 류미현 [ Mi Hyun Ryu | 건국대학교 국제통상학과 부교수 ] 제1저자
• 이영희 [ Younghee Lee | 건국대학교 K뷰티산업융합학과 강사 ] 교신저자
• 호사기 [ Siqi Hu | 건국대학교 국제통상비즈니스학과 박사수료 ] 공동저자
• 곽일림 [ YiLin Guo | 건국대학교 국제통상비즈니스학과 박사과정 ] 공동저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380