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A Study on Accommodation Experience Perceptions of Chinese Customers to Seoul Hotels Based on Online Review

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    The International Journal of Advanced Smart Convergence 바로가기
  • 통권
    Volume 14 Number 3 (2025.09)바로가기
  • 페이지
    pp.459-475
  • 저자
    Lu Lichun
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A474353

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원문정보

초록

영어
China and ROK are neighboring countries and many Chinese visitors go to ROK, particularly Seoul. Researches on Chinese visitors’ perceptions to Seoul vary from different research perspectives. The extensive researches exist on the tourism aspect about Chinese visitors in Seoul, but specialized researches on the hotel accommodation experience which is closely related to tourism industry are limited. The purposes of this research are to theoretically enrich the research related to hotel accommodation about Chinese customers in Seoul and from online media perspective, know about the accommodation experiences of Chinese customers to Seoul hotels for developing the Chinese customers market. Besides, it provides references for Chinese customers to better choose the satisfactory hotels in Seoul for accommodation through the online hotel reservation platform. A total of 100 Seoul hotels that had partnered with Chinese tourism website mafengwo.com were selected and 10493 online reviews of these 100 Seoul hotels were collected. Through word frequency analysis, semantic network analysis and emotion analysis in the content analysis, The major findings were concluded: 1.The accommodation experience perceptions of Chinese customers to Seoul hotels were overall positive; 2.The main reasons for giving Seoul hotels positive evaluation were the convenience of the hotels' locations and the good services of hotels; 3. Negative aspects of accommodation experience perceptions of Chinese customers to Seoul hotels mainly came from the room facility. Then, recommendations for hotels were given. This research underscores the combining the role of online media with accommodation experience perceptions of Chinese customers to Seoul hotels.

목차

Abstract
1. Introduction
2. Research Design
2.1 Research Contents
2.2 Research Data and Samples
2.3 Research Method and Analysis Tools
2.4 Data Processing
3. Analysis of Results
3.1 Word Frequency Analysis
3.2 Semantic Network Analysis
3.3 Emotional Analysis
4. Conclusion
5. Recommendations
5.1 Understanding Different Culture Background Affecting Accommodation Perception to Hotels
5.2 Pay More Attention to the Hotel’s Location
5.3 Focus on Hotel Services
5.4 Maintain Multilingual Service Capability
5.5 Improvement of Hardware Facility
5.6 Develop Cooperation with Online Hotel Booking Platforms of China
References

키워드

Accommodation Experience Perceptions Chinese Customers Seoul Hotels Online Review Content Analysis

저자

  • Lu Lichun [ Ph. D. Student, Department of Tourism Management, Silla Univ., Republic of Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    The International Journal of Advanced Smart Convergence
  • 간기
    계간
  • pISSN
    2288-2847
  • eISSN
    2288-2855
  • 수록기간
    2012~2025
  • 십진분류
    KDC 326 DDC 380

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