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Subjective Perspectives on Luxury Consumption and Perceived Aesthetic Unfitness for Sustainable Luxury Fashion and Brand Attitude in SNS Contexts

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    International Journal of Internet, Broadcasting and Communication 바로가기
  • 통권
    Vol.17 No.3 (2025.08)바로가기
  • 페이지
    pp.28-36
  • 저자
    Eun-Jung Lee
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A472226

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원문정보

초록

영어
Sustainable luxury may evoke a sense of perceived aesthetic unfitness among traditional luxury shoppers; however, the potential impact of this perceived aesthetic unfitness—arising from the integration of sustainability into luxury—on consumption has been rarely examined. The present study explores the role of perceived aesthetic unfitness of sustainable luxury fashion in relation to subjective perspectives of luxury consumption (positive/negative) and brand attitude. Data was analyzed through structural equation modeling. The results reveal that, as predicted, both the negative and positive motivations for luxury significantly increase sustainable luxury perceived aesthetic unfitness. Perceived aesthetic unfitness leads to a significant increase in brand attitude. The results of this study provide essential information for luxury brand managers who want to incorporate sustainability into their product lines. The study offers detailed managerial implications by connecting its results to the existing body of research on luxury and sustainable consumption. The result that both positive (e.g., hedonic, self-expressive) and negative (e.g., conspicuous, materialistic) luxury motivations increase perceived aesthetic unfitness of sustainable luxury products aligns with earlier observations that luxury consumers maintain high aesthetic standards and may be resistant to design deviations from traditional luxury codes. While motivations differ in nature, both types appear to amplify sensitivity to aesthetic incongruities, particularly when sustainability is perceived to compromise visual refinement.

목차

Abstract
1. Introduction
2. Literature Review
2.1 Sustainable Luxury
2.2 Subjective Perspectives on Luxury Consumption
2.3 Perceived Aesthetic Unfitness
3. Methods
3.1 Study Design and Participants
3.2 Measures
3.3 Data Validity and Reliability
4. Results
4.1. Hypotheses Testing
4.2. Mediation Analysis
5. Discussion
5.1. Findings and Implications
5.2. Conclusion
References

키워드

sustainable luxury subjective perspectives on luxury consumption perceived aesthetic unfitness brand attitude

저자

  • Eun-Jung Lee [ Professor, Department of Fashion Design, Kookmin University, Korea ] Corresponding Author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    International Journal of Internet, Broadcasting and Communication
  • 간기
    계간
  • pISSN
    2288-4920
  • eISSN
    2288-4939
  • 수록기간
    2009~2025
  • 십진분류
    KDC 326 DDC 380

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