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This study aims to identify the strategic resources that contribute to competitive advantage of cultural complexes regenerated from idle traditional house. Employing the VRIO (Value, Rarity, Inimitability, Organization) framework, it analyzes two cases in South Korea: 3917 Majung in Naju and Yangchamsaーdaek in Hwasun. The findings indicate that spatial historicity and the operator’s philosophical vision fulfill all four VRIO conditions, securing a sustained competitive advantage. In contrast, official certifications and professional human resources, despite their inherent value and rarity, are considered underutilized due to insufficient organizational integration. Regionally linked content and diversified revenue models are assessed as offering only temporary or parity-level advantages. These results highlight that sustainable competitiveness in cultural space regeneration depends not merely on the possession of valuable resources but on their strategic interpretation, planning, and implementation. This study offers both theoretical and practical implications for cultural policy design and sustainable reuse models of idle heritage spaces.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 유휴 전통가옥의 재생
2.2 복합문화공간 운영 전략
2.3 VRIO 프레임워크
3. 연구대상 및 방법
3.1 연구 대상 : 3917마중, 양참사댁
3.2 연구 방법
4. 연구결과
4.1 내부 자원별 분석
4.2 유휴 전통가옥 재생 복합문화공간의 운영전략
5. 결론
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키워드

유휴 전통가옥 복합문화공간 운영 전략 VRIO 3917마중 양참사댁 Idle traditional house Cultural complex Operational strategy VRIO 3917 Majung Yangchamsa-daek

저자

• 차상혁 [ Cha, Sang-Hyuck | 전남대학교 일반대학원, 문화학 박사과정 ]
• 박지현 [ Park, Ji-Hyon | 전남대학교 문화전문대학원 조교수, 문화예술경영학박사 ] Corresponding Author

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