Earticle

초록

영어

Many manufacturers and distributors are undergoing a rapid paradigm shift after COVID-19. As existing global supply chains have been limited and blocked to reveal problems such as supply bottlenecks, supply shortages, and production delays, many companies are shifting from strategies that valued efficiency for economies of scale to strategies for emergencies and looking for alternatives. In particular, changes in the world’s supply chain due to the conflict between the U.S. and China are expected to reduce corporate efficiency and cause higher barriers to international management and higher transaction costs. In order to improve the overall competitiveness of the distribution channel system, the cooperative relationship between the manufacturer and the distributor will be the most important competitiveness. Therefore, this study analyzes how coercive influence strategies affect conflict, satisfaction, and trust between manufacturers and distributors. Because coercive influence strategies are ways to communicate closely, and conflict and satisfaction are important variables in building trust.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설
Ⅲ. 연구모형 및 실증분석
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 김종영 [ Kim Jong-Young | 경상국립대학교 스마트유통물류학과 강사 ] 주저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380