Earticle

초록

영어

This study aims to analyze how consumer awareness of these ethics influences the value-attitude-purchase intention of luxury goods since global supply chain ethics significantly impact the sustainability of luxury goods companies. Applying the VAB (Value-Attitude-Behavior) model, this study classifies the value of luxury goods into five dimensions: functional value, individual value, rarity value, economic value, and social value. It then examines their effects on attitudes toward luxury goods and purchase intention. While existing research on luxury goods primarily focuses on their value and consumers’ attitudes, there is a lack of studies on how awareness of supply chain ethics affects the perceived value of luxury goods. Therefore, this study seeks to explore the moderating role of consumer awareness of luxury goods companies’ global supply chains in shaping the perceived value of luxury goods among potential buyers. Empirical analysis found that five out of seven hypotheses are supported except two hypotheses regarding functional value and economic value factors, and hypothesis regarding attitude and purchase intention was supported. This paper provides strategic implications to help luxury companies recognize the impact of global supply chain ethics on brand value.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형과 가설
Ⅳ. 연구방법론
Ⅴ. 분석결과
Ⅵ. 결론
참고문헌

키워드

저자

• 김민숙 [ Minsook, Kim | 계명대학교 국제통상학과 부교수 ] 제1저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380