This study analyzes the influence of university students’ Social Networking Service (SNS) utilization competence on career preparation behavior within a smart convergence framework. It also explores the multiple mediating roles of SNS addiction tendency, major satisfaction, class attitude, and self-directed learning. A total of 248 undergraduate students from a four-year university in G Metropolitan City participated in the study. Data were analyzed using SPSS 24.0 and Hayes’ PROCESS Macro (Model 4), with bootstrapping of 5,000 samples to test mediation effects. Results revealed that SNS utilization competence had a significant positive effect on career preparation behavior, both directly and indirectly. Class attitude and self-directed learning showed significant positive mediating effects, while SNS addiction tendency and major satisfaction demonstrated either negative or non-significant effects. These findings underscore the dual nature of SNS: it can serve as a strategic tool for learning and career exploration when supported by self-regulation and active academic engagement, but excessive or uncritical use may hinder career development. The study suggests that SNS-based career education should go beyond technical training to emphasize self-regulated learning, motivational support, and exploration strategies. Integrating SNS into active learning environments and tailored career support programs can enhance digital literacy and career readiness in a more comprehensive manner.
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Abstract 1. INTRODUCTION 2. LITERATURE REVIEW 3. METHODOLOGY 3.1. Research Model 3.2. Participants 3.3 Measurement Tools 3.4 Data Analysis 4.RESULTS 4.1 Correlation and Descriptive Statistical Analysis of SNS Utilization Ability, SNS Addiction Tendency, Major Satisfaction, Class Attitude, Self-Directed Learning, Career Preparation Behavior 4.2 Multiple Mediation Effects of SNS Addiction Tendency, Major Satisfaction, Class Attitude, and Self-Directed Learning 5. DISCUSSION AND CONCLUSION 5.1 Discussion 5.2 Conclusion and Implications 5.3 Limitations and Future Research Directions REFERENCES